For three decades, Distinctive Assets has produced the one and only official GRAMMY® Gift Lounge. “We are so excited to begin a new decade of creating amazing GRAMMY gift magic,” says Distinctive Assets founder Lash Fary.
Lash Fary
“While what we do is a very small part of a massive show, we are quite proud of the global recognition our gifts receive and how genuinely enthusiastic the recipients are.”
The LA-based entertainment marketing company is credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon.
Grammy superstars Ariana Grande, Billie Eilish, Lizzo, Blake Shelton, Gwen Stefani, Demi Lovato, Camila Cabello, H.E.R., Jonas Brothers, Bonnie Raitt and Alicia Keys were treated to a plethora of gift swag to acknowledgment and show appreciation.
This year’s talent guest list was the star-studded lineup performing at the MusiCares® 2020 Person of the Year Gala honoring Aerosmith: LeAnn Rimes, Sammy Hagar, Luis Fonsi, Johnny Depp, Gavin DeGraw, John Legend, John Mayer, Foo Fighters and more.
The #GRAMMYGiftLounge welcomed presenters and performers during three full days of rehearsals, onsite, GRAMMY® backstage.
Lexi Kaufman and Ryan Cabrera
This year’s Gift Lounge starring (Click here for more detailed descriptions):
Artistology (fueled by ROKiT) – a new and exclusive wellness community for artists
Be-Tees ultimate-fit t-shirts and hoodies
Coma Toes chic lounge slippers
Glamorous wardrobe accessories from Donna Leah Designs
Grossé Japan award-winning costume jewelry
The ultimate transformative beauty bundle from Oxygenetix + VI Aesthetics
PETA x Noize stylish vegan outerwear
Pillow Pops luxury pillow sets; ProLon revolutionary nutritional intervention
RYU – Respect Your Universe performance-driven backpacks and workout apparel
Soma sensuous silk kimono robes
Sweety’s Kake home-made vanilla bean pound cake
Transparent Sunglasses to celebrate individual style
WALNUTT SPECTRA X smart Electric Skateboard.
Tonya Tucker
Talent also got to haul away a preassembled GRAMMY Gift Bag filled with a wide array of brands ranging from fun to functional and delicious to decadent. The #GRAMMYGiftBag bulged with items from Alivia, BlissLights, CÉLINE VICTOR, City Threads, CloSYS, COVERGIRL, Curlee Girlee, Daybreaker, dbramante1928, Delacqua Salon & Spa + Alexander Delacqua Hair Care, Deli Aroma, DoodleMatic, 8Greens, Fast Bar, 505 Games’ Control + Zumba Burn It Up!, Flora Farms, Golden Door, Hasbro, HFactor Hydrogen Infused Water, iFundWomen, Instytutum Result-Driven Skincare, Karma Nuts, Kitu Life Super Coffee, Le PeTiT CiRqUe, Lettuce Grow, Light Phone II, LiveItUp, Mad Mac Macarons, Microplane, Muse: The Brain Sensing Headband, Music Connection, My21 Face Sheet Mask, Mona Green of Namasme, Naipo oCuddle Shoulder Massager, Not Authorized Clothing, Novica, Nutrition for Longevity, ORIGIN Stretch & Spa, OWYN, Patchology, Pepperidge Farm, Perry Ellis, Pixi Beauty, Pop Beauty, Portal from Facebook, Prince of Peace Ginger, Purely Elizabeth, quip, Rita Hazan, Rockstar Jewelry, Serucell, Still Standing Unisex Foot Spray, Soul Shropshire, Talkspace, Taos Bee, TAPS for Hope, Tenzi, The Beauty Book for Brain Cancer (Edition 2), The Happiness Planner, The Right to Shower, Traditional Medicinals, Tiger Balm, Tile, Tru Niagen, Upright Technologies, Violet, Whisps, and YOOBTAPE.
Guests attending the official GRAMMY Celebration® also scored all-inclusive hair care from Moisture Miracle by Strength of Nature. This year’s signature Celebration gift is a four-piece set that includes Moisture Miracle (1) Aloe & Coconut Water Pre-Shampoo, (2) Honey & Coconut Oil Shampoo, (3) Honey, Chocolate & Coconut Oil Conditioner and (4) Five Essential Oils.
The GRAMMY Awards were held on Sunday, January 26, 2020, at STAPLES Center in Los Angeles.
Click here to see the 62nd GRAMMY AWARDS® Official Presenter/Performer Gift Selection – Get all the details on the swag!
Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag and boasts an impressive resume of prestigious events that includes the GRAMMYs®, Latin GRAMMYs®, Tonys, American Music Awards, Kids’ Choice Awards, BET Awards, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from customized marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners.
The Recording Academy® represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum®, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards®—music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.
For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy on Facebook, and join the Recording Academy’s social communities on Instagram, YouTube, and LinkedIn.
