Grammy Winner Mya Headlines “Run 4 Her Life” for Breast Cancer Research

Grammy® Award Winning, Multi-Platinum Recording Artist & “Dancing With The Stars” Contestant MYA Headlines “Run 4 Her Life” 5k / 10k And Expo For Breast Cancer Research Sunday, October 18, 2009 At The Americana At Brand In Glendale, CA

Run 4 Her Life 5k / 10k for Breast Cancer Research will take place on Sunday, October 18, 2009 at 8:00 a.m. and feature a live musical performance by GRAMMY® award-winning recording artist and “Dancing With The Stars” contestant, Mýa. Registration fee is $35 in advance and $45 day of and includes a custom designed Affliction/Run 4 Her Life t-shirt ($82 value), gift bag and all event festivities, including entrance to the concert.  Team and Groups are also encouraged to participate.  Please visit www.Run4HerLife.com for additional details and to register.

The Americana at Brand, located in the heart of downtown Glendale, will offer entrants and guests a variety of live entertainment, expo and post-event party. In addition to the competitive 5k / 10k races the event also offers a 5k Family Fun Run / Walk. “Caruso Affiliated is honored to support this inaugural event and its critical mission of funding for breast cancer research. Our team is working hard to ensure that it also will be a delightful day for the entire family,” said Rick Caruso, president and CEO, Caruso Affiliated.

To get in shape for the October 2009 Race, lululemon athletica Glendale will conduct complimentary Sunday morning fitness classes at The Americana at Brand designed to improve your running while offering tips, motivation and camaraderie.  Located on two acres in downtown Glendale, The Americana at Brand is LAs newest shopping and dining destination developed by Caruso Affiliated. With residences built atop the shops and restaurants, race entrants will have a built in audience and cheering section at the start and finish lines.

Funds raised will support local California research at USC/Norris Lee Breast Center, USC/Norris Comprehensive Cancer Center, Michael Press, MD. PhD. and National Research. Grants are awarded as deemed by our Medical Advisory Board to have the most significance in the etiology, prevention, diagnosis, and treatment of breast cancer.

“We are grateful to be a part of this event to raise funds for breast cancer research,” said Michael Press, M.D., Ph.D., professor of pathology at the Keck School of Medicine of USC and the Harold E. Lee Chair for Cancer Research at USC Norris Comprehensive Cancer Center. “As we learn more about the molecular and genetic causes of breast cancer, we are positioned to attack this deadly disease at its origin and to prevent its development in thousands of women.”

Run 4 Her Life is green, breaking new ground with the worlds-first Eco-friendly Running Bib. The focus of Karin Purvis, Race Director, and Founder of ‘Run 4 Her Life’ and ‘Cure in the Canyons’ is to facilitate a healthy, eco-friendly race, allowing runners to participate in a “green” event. As a tribute to breast cancer research, emediagroup is providing bib numbers made from seed paper, which entrants can plant after the event and will bloom Black-Eyed Susan’s creating a lasting memory.  By combining breast cancer research awareness and environmentally friendly materials, emediagroup is proud to participate in this unique event.

Run 4 Her Life will feature live musical performances by Mýa, The Quiet, Lili Haydn, Jordan Johnson, and Margie Hauser and an interactive family friendly expo with 15 cabanas including Glendale Hospital offering orthopedic therapy consultations, and Katsuya and ONEHOPE Wine who will be hosting the VIP celebrity lounge.  The Nesquik Bunny will be greeting runners at the expo and plans to run the 5k as well!

Grammy Award® winning multi-platinum artist Mýa, became a star at the age of 18 with her eponymous debut album which yielded three Top-10 singles. In addition to releasing five full length albums, one of which went platinum and another, gold, she tangoed her way into our hearts in the acclaimed film Chicago. Mýa is currently a popular contestant on the hit TV show “Dancing With The Stars”!

As a philanthropist, Mýa continues to devote her time and resources to various causes. From 1998 to 2001, she became the spokesperson for Secret to Self Esteem. In 2005, Mýa founded TMATF: The Mya Arts & Tech Foundation, a nonprofit organization dedicated to providing disadvantaged youth growth and opportunity through arts & technology education, where she serves as both executive director and teacher. Mýa is also an advocate of breast cancer as her mother is a 10 year survivor. In 2006 & 2007 she collaborated with the Lifetime Television Network in the Stop Breast Cancer for Life campaign, recording “My Bra” a song sold on iTunes donating 100% of proceeds to breast cancer research.

Sponsors include Affliction, ONEHOPE Wine, lululemon, Luna Bars, Katsuya, Paul Mitchell, Icy Hot, Gold Bond, Lange Productions, Alacer, Pop Chips, Power Bars, Powerade, Glaceau Smart Water, Emergen- C, Nesquik, Queasy Pops, Capco Labs Foot Cream, Hypoxy and Dole.