Celebrities are doing their part to make a difference for families impacted by COVID-19. “Smallville” actors Kristin Kreuk, Michael Rosenbaum and Tom Welling are partnering with Trueheart, a full-service creative agency that specializes in producing global social impact campaigns, and Omaze, the leading online fundraising platform for charity, to host a campaign benefiting Ronald McDonald House Los Angeles. For 40 years, RMHC has provided free housing, meals and support to families with seriously ill children.
Kreuk, Rosenbaum and Welling have launched an exclusive sweepstakes to give one lucky fan the exciting opportunity to enjoy a virtual hangout to chat about “Smallville” with the cast. The popular series starred Welling as Clark Kent, Rosenbaum as his arch-nemesis Lex Luthor, and Kreuk as his star-crossed love interest and super-heroine Lana Lang. The winner will get to enjoy the ultimate digital “Smallville” reunion. The sweepstakes runs now until May 27th, 2020 – To learn more and donate for a chance to win, enter at Omaze.com/Reunion.
Funds raised from the campaign will be used to help Ronald McDonald House Los Angeles continue to provide quality care and the comforts of home while their children receive treatment. Many of the children at Ronald McDonald House Los Angeles have compromised immune systems from fighting cancer, heart disease and other serious illnesses, and keeping families together during treatment has proven to successfully improve children’s ability to heal.
“I have been a long-time supporter of Ronald McDonald House Los Angeles and have seen firsthand how this incredible non-profit provides a home away from home for families with children being treated at our local children’s hospitals. With volunteer-supported programs suspended by the quarantine and a decline in donations due to the economic impact of COVID-19, the charity is in need of support more than ever to continue their vital work,” said Michael Rosenbaum.”
“If this global pandemic has taught us anything, it is that we are all connected and we must do everything that we can to ensure that our vulnerable and underserved neighbors are not forgotten. Families with critically ill children should only have to focus on healing their kids, and Ronald McDonald House Los Angeles enables them to do that,” said Kristin Kreuk.
“When Michael said he had a fun idea of how we can ensure one of his favorite charities will get through this crisis, Kristin and I were excited to help. “Smallville” fans are awesome, and we’re honored to host the ultimate digital fan experience for a great cause,” said Tom Welling.
“Ronald McDonald House Los Angeles provides housing and meals for 75 families a day. Yet, we strive to do much more. We provide a sense of community filled with love, comfort and support during one of the most difficult times any family should ever endure. COVID-19 has created incredible challenges for our organization and now more than ever, we’re grateful to Michael Rosenbaum who is a loyal supporter of our mission, his wonderful co-stars Kristin Kreuk and Tom Welling, and our friends at Trueheart and Omaze for being champions of our cause,” said Manny Loya, Executive Director, Ronald McDonald House Los Angeles.
“We’re grateful to the wonderful Michael Rosenbaum, for answering the call to help and rallying his friends and former co-stars Kristin Kreuk and Tom Welling to raise funds and awareness for Ronald McDonald House Los Angeles, a cause close to our hearts. Ronald McDonald House Los Angeles is a beacon of hope in our community and a lifeline for families in need, especially during the COVID-19 crisis,” said Amy Malin, Partner at Trueheart.
“We’re so thankful for the celebrities who have partnered with us to offer virtual experiences to support causes that have been impacted by COVID-19. The cast members of Smallville who are offering this virtual reunion for fans will make a huge difference for Ronald McDonald House LA, and we’re thrilled to be a part of this partnership”, said Matt Pohlson, Co-Founder and CEO of Omaze.
About Kristin Kreuk
Kristin Kreuk became a household name as super-heroine Lana Lang in the hit television show Smallville. After seven successful seasons on the series, Kreuk played Catherine Chandler on the CW’s reboot of Beauty & The Beast for four seasons. Fans can currently watch Kreuk as Joanna Hanley, the lead role in the legal drama Burden of Truth, for which she also serves as Executive Producer.
Other television credits include the teen drama Edgemont, the titular role in Show White: Fairest of Them All, the NBC hit show Chuck and the Sci-Fi Channel two-part miniseries Earthsea. Kreuk starred in the feature films EuroTrip, Street Fighter: The Legend of Chun-Li and Ecstasy.
Born and raised in Vancouver, Kreuk now resides in her native Canada where she spends her time reading, studying for her Bachelor’s degree in History and enjoying nature. She also loves donuts. Kreuk is passionate about philanthropy and has proudly supported Elizabeth Glaser Pediatric AIDS Foundations, American Red Cross, Greenpeace, UNICEF and Daily Bread Food Bank.
Follow Kristin @mskristinlkreuk on Instagram.
About Michael Rosenbaum
Michael Rosenbaum has shared the screen with Bradley Cooper, Kristen Bell, Charlize Theron, Christopher Walken, Steve Martin and Clint Eastwood. He’s acted in over 20 feature films, including Guardians of the Galaxy 2, Urban Legend, Bringing Down the House, Sweet November, Sorority Boys, Poolhall Junkies, and most recently played opposite Bill Fichtner in the Indie thriller, The Neighbor.
Known for portraying what many journalists, fans and the late Stan Lee believed to be the best LEX LUTHOR, Rosenbaum shaved his head and transformed himself for the role for seven seasons on the smash hit Smallville.
After Smallville, Rosenbaum shared his comedic talents, playing the fan favorite DUTCH NILBOG on the show BREAKING IN and as the lead role of BUDDY DOBBS on IMPASTOR, while also serving as the show’s Executive Producer.
Rosenbaum wrote, directed and starred in the film, BACK IN THE DAY, opposite Morena Baccarin and Nick Swardson.
A man of many talents, Rosenbaum is also the lead singer for the band LEFT ON LAUREL. The band just completed a tour in Germany and recently released their first studio album “SAVED BY THE GROUND”. The album is available on all platforms.
The “INSIDE OF YOU with Michael Rosenbaum” podcast is a fan favorite because Rosenbaum keeps it real and is unapologetically vulnerable, which creates a relaxing atmosphere where guests feel comfortable sharing the most intimate details about their lives. With over 10 million downloads, guests include Henry Winkler, Jenson Ackles, Rainn Wilson, Dax Shepard, Kristen Bell, Justin Hartley, Tom Welling, Bob Odenkirk and many other Hollywood notables. You can listen on almost every platform and watch Rosenbaum’s interviews on YouTube. Follow Michael @themichaelrosenbaum on Instagram.
About Tom Welling
Tom Welling captivated viewers with his portrayal of a young Clark Kent coming to grips with his emerging superpowers for ten seasons on the hit television show Smallville. In 2001, Welling was named one of People Magazine’s “Breakthrough Stars”. In 2002, he won the Teen Choice Award as “Choice Breakout Star (Male”) and in 2009, he won another Teen Choice Award as “Choice TV Actor (“Action Adventure)”, both for his role as the burgeoning Man of Steel.
Welling made his directorial debut with the Smallville episode “Fragile” and went on to direct five more episodes, and became an Executive Producer in the show’s final season. In 2019, Welling reprised his role as Clark Kent in the epic CW Arrowverse crossover event “Crisis on Infinite Earths.”
In 2003, Welling made his feature film debut in the family comedy Cheaper By The Dozen, starring opposite Steve Martin and Bonnie Hunt. He went on to reprise his role of the eldest son Charlie Baker in the film’s sequel Cheaper By The Dozen 2. Other film credits include the horror film Fog, opposite Maggie Grace, and the fictional historical drama Parkland, with Zac Efron. In 2014, Welling shared the screen with Kevin Costner, Jennifer Garner, Denis Leary and Frank Langella as a veteran quarterback whose career is at a crossroads in the sports drama Draft Day.
Fans enjoyed the devilishly charming side of Welling as Lieutenant Marcus Pierce on the third season of the FOX series Lucifer. In The Professionals, Welling plays Captain Vincent Corbo, a hardened former counterintelligence officer in the series about international espionage thriller opposite Brendan Fraser.
Giving back has always been a priority to Welling who has donated his time and talent in support of Ronald McDonald House Charities, St. Jude’s Children’s Hospital, Screen Actors Guild Foundation and Mammoth Media Institute.
Follow Tom @tomwelling on Instagram.
About Ronald McDonald House Los Angeles
The Los Angeles Ronald McDonald House provides a “home away from home” for families of seriously and critically ill children. For more than 40 years, they have worked diligently to anticipate and relieve any daily stress possible so that parents may focus entirely on what’s most important – healing their sick child. Ronald McDonald House Los Angeles
About Trueheart
Trueheart is a full-service creative agency that works at the intersection of Hollywood and philanthropy. We connect celebrities with deserving charities and help raise millions of dollars for important causes. Our global media campaigns shine a spotlight on the important work of best in class non-profits. We are committed to utilizing our talent and expertise to make the world a better place. Trueheart
About Omaze
Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and incredible prizes to support nonprofits around the world. Omaze campaigns connect influencers, nonprofits, and donors to create lasting impact, and have raised funds and awareness for more than 350 charities with donations from over 180 countries. Omaze
For other current campaigns to raise money for Ronald McDonald House L.A. during COVID-19, CLICK HERE
