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Influencer Burnout is a Growing Industry Threat

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Social isolation. School closures. Political upheaval. Cultural shifts. Ongoing national tensions. These are only a few of the variables taking a heavy toll on today’s American workforce, leading many business owners to promote a message of “self-care” in an effort to buoy morale. For insightful G&B Digital Management Founder/CEO Kyle Hjelmeseth, this message is more than just lip service – it’s an impetus for action and an opportunity for creative, proactive problem-solving. 

Having recently expanded his agency reach by more than 100% during the pandemic downturn – including the addition of an entirely new G&B Sports + Entertainment management division – Hjelmeseth knows a thing or two about effective leadership. His famously intuitive management style, unwavering commitment to diversity, and relationship-focused approach consistently command attention within and outside of his industry. Now, he’s making waves again by partnering with Licensed Educational Psychologist and Board Certified Behavior Analyst Reena B. Patel to “put the ‘i’ back in influence,” promoting a culture of self-care with actionable expert guidance.

“Prior to 2020, the mental health of digital talent personalities was rarely discussed in public view,” says Hjelmeseth. “Thankfully, that’s starting to change, so we’re eager to teach our talent and staff effective ways to navigate this new landscape. The long-term health of our industry depends on influencers getting the guidance they need to live and work healthfully – this is just the start of what we hope to accomplish.”

media influencer burnout

 

Hjelmeseth points out that achieving “work-life balance” – an increasingly celebrated goal across nearly every other industry – is particularly challenging for influencers, whose “work” and “life” often intertwine. The pressure to create exciting, relevant content is constant, often leading to burnout, imposter syndrome, comparison, and long-term neglect of self-care. Amid COVID-19 restrictions, G&B’s diverse talent roster also found themselves stuck inside (like many Americans), isolated and cut off from inspiration. Many influencers felt torn between their desire to keep showing up or performing for their communities/brand partners and the need to preserve mental/emotional boundaries. 

media influencer burnout

To help turn the tide toward positive change, Hjelmeseth invites renowned psychologist Reena Patel to provide practical tips and insights for moving forward, including:

  • Staying true to your authentic self
  • Creating your own mission statement 
  • Setting healthy boundaries
  • Mental Wellness and Self-Care 
  • Burn out 
  • Bringing back joy into life

About the author

J. Paulson