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How and Why You Should Leverage Affiliate Email Marketing

Leverage Affiliate Email Marketing
Written by Contributor

Email marketing is a great way to reach a wide audience through offers and information about your product and services. Combining your own email marketing with an affiliate marketing program is one way in which you can boost income and include a variety of offers for your audience.

It may seem strange to promote someone else’s products. However, there is no harm in including advertisements in your newsletters as long as they are complimentary to your own offerings and you already send emails for your own marketing purposes. Just like a regular email campaign, best practices apply: track your performance metrics, verify email addresses, and segment lists to get the most out of your campaign.

What Exactly is Affiliate Marketing?

Affiliate marketing is an arrangement between an online retailer and external website owner. The online retailer pays the affiliate marketer for traffic, sales, or both, which are generated from their referrals. Affiliate marketing is a great way to extend income from a blog or website through digital advertising.

Each day companies of all kinds use this marketing method to build sales, awareness, and leads for their business. The partnership arrangement is a relatively low-cost method of marketing, as most affiliates pay a commission of between 1% and 75%. Higher commissions are generally for digital products as they tend to have a larger profit margin.

Where Can I find Affiliate Marketing Partnerships?

Affiliate marketing is one of the oldest marketing methods on the internet, making it a relatively stable way of providing income. Many opportunities for joining an affiliate program can be found through search engines by searching “[Brand] + Affiliate Marketing Program”. Another way to discover opportunities is by browsing any of the affiliate marketing networks that have sprung up on the internet.

It is wise to choose an affiliate in an area that you already have an interest in and regularly create content and reviews about on your website. The more content you create about a particular topic, the greater your chance of making lucrative sales.

How Does Affiliate Marketing With Email Work?

You must first find a business you are interested in promoting through your blog or website and sign up for their program through the right channels. After that, links will be sent for you to use that enable sales and clicks to be tracked. Some companies will also provide image tags that work as tracking pixels and should be included in your email footer.

Bloggers and website owners will write sales and marketing emails for their subscribers as usual and include the links provided in their call to action so clicks and sales can be tracked. If a tracking pixel has been provided, this should be added in the HTML at the bottom of your email. Doing so will allow the number of views to be recorded by the affiliate program.

Affiliate marketing through email is essentially promoting for others, so the better your email marketing campaigns are, the more sales and commission you will produce. Clean, beautiful email newsletters are one of the best ways to promote your own and affiliate’s products.

Affiliate marketing via email is not a get-rich-quick scheme. It requires dedication and hard work to create content and build a loyal following of subscribers to your blog or website. The more posts you publish and content your create, the more website visitors and subscribers you’ll attract. Newly created content is often favoured by search engines, so make the most of an affiliate marketing partnership by adding new pages to your site every few days.

Affiliate marketing can be a lucrative practice if you are committed to building your website following and able to convert your website visitors to paying customers for your partners. Many businesses earn secondary income from affiliate email marketing while still maintaining full-time jobs. Building interest in your website is a key element of affiliate marketing success.

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