To celebrate the 40th Anniversary of the American Music Awards, Dick Clark Productions, in conjunction with the LPB Group hosted the Official Artist Gift Lounge at the Event Deck @ L.A. LIVE., where the AMAs were broadcast live from the NOKIA Theatre at L.A. LIVE on Sunday, November 18 on ABC.
Invited celebrities included the this year’s AMA performers, nominated artists and presenters, and VIPs who enjoyed an afternoon being treated with luxury gifts prior to the 2012 American Music Awards. The various cool brands that all came together to gift the stars got the rare opportunity to get celebrity exposure for their brands and got some VIP attention of their own.
Stars that attended included:
Brad Goreski (reality TV star), Carly Steele (host TV Guide), Cindy Lauper, Eden Sher (The Middle), Jake Whetter, Jason Derulo, Ke$ha, Kenny Hamilton (Justin Bieber team), Kimberly Cole, Lance Bass , Larry Klein (producer of the AMA), Linkin Park ( Brad Delson and John Hahn), Meg Turney, Megan and Liz (YouTube sensation), Orly Adelson (president of Dick Clark Productions), Sean Kingston, Ted Stryker ( on air DJ KROQ), Tristen Wildes (90210), Zendaya Coleman (Shake It Up), Gifted The Wanted
Brands in the Gift Lounge included:
Advanced Skincarepresented their brands, three new breakthrough treatments by Advanced Hair & Skin Inc. Revivogen for hair Loss, Rejuve MD – anti-aging treatment and Clearogen, a natural anti-acne treatment.
Red Carpet Manicure: Celebrity manicurist Kimmie Kyees and Michelle Saunders were on site with Red Carpet Manicure. They were featuring their latest gel manicure kits and two exclusive gem polishes: Diamond Polish called “Set In Stone” and a Ruby-filled polish with genuine rubies called “Your Fortune Awaits”. For each celebrity that got a full manicure, Red Carpet Manicure donates $1000 to the American Red Cross! www.RedCarpetManicure
MHL by Rocketfish: MHL stands for Mobile High-Definition Link, which connects your smartphone or tablet to you tv screen, so you can play games, view pictures, watch videos and more. It’s a consortium made up of Nokia, Samsung, Sony, Silicon Image and Toshiba. It also charges your phone while it’s linked up! At the AMA Gifting suite, that gifted the adapters to the celebrities that attended. www.meetmhl.com.
Brera Orologi is a stunning luxury Italian watch collection from Milan, Italy.
Nicoderm and Nicorette had many of their quit-smoking products and garnered a lot of interest: Brian and Howie from the Backstreet Boys signed our Pledge board, “This is for our boy A.J. (Backstreet Boys member), give it up man!” Cyndi Lauper signed a pledge for her fans, writing “Don’t smoke, Silly!” Singer and red carpet host Andy Grammer pledged to help his tour manager kick the habit. Lance Bass and Sean Kingston both took a goody bags for friends who they want to help quit smoking AMA producer Larry Klein made a pledge to quit on January 1 and said of our booth, “This is the coolest thing here.”
Le Sportsac: Founded in 1974, LeSportsac is a leading manufacturer of functional and chic handbags, and is an American icon, sold in over 20 countries around the world. The Classic and Designer Collections (designed by trendsetters Stella McCartney, Jonathan Adler, Diane von Furstenberg, tokidoki and Gwen Stefani) have established LeSportsac as the leading American brand of casual nylon bags in the U.S., Mexico, Asia and Europe. The Collection’s trademarks are sporty American styling, wide color and print assortment, and lightweight functionality with high-performance fabrics and hardware. The product line is a complete range of handbags, travel bags, totes, messenger bags, backpacks, attaches, and accessories.
Wonderful Pistachios are the largest growers of pistachios and almonds around! They have been sponsoring the AMAs for the last 3 years. Check them out at the lounge and be sure to try their delicious flavors, unlike any pistachios you’ve ever tried.
Ubisoft presented their latest items, including Just Dance 4, Just Dance Disney 2, and Hip Hop Experience for Xbox, Wii and Kinect. Check out the Ubisoft Dance Crew:
Red Envelope is known for its many great gifts for everyone on your list.
Suntrust Bank provided financial consultation and even loans for up and coming musical artists.
Pop Sugar: For a monthly fee of $35.00, they will send you a variety of items specifically for him, her and various themes, shipped directly to you for women, ages 18-40.
Parrot Zik Wireless Headphone by Starke:
Marchon Eyewear gifted many of the great brands that they carry, such as Calvin Klein collection, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, and more.
Other fabulous brands at the gift suite included Case-Mate, which gifted their latest iPhone 5 cases, Nivea, BCBGeneration, Coca Cola, and Movado.
