GBK Produced the 2012 American Music Award Gift Lounge at Andaz Hotel in Hollywood

The difference between ordinary and extraordinary is that little extra demonstrated once again by the 2012 AMA Gift Suite, by GBK, the luxury lifestyle gift lounge and special events company. American Music Award Nominees and Presenters were honored with the annual GBK Gift Lounge, at the Andaz Hotel in West Hollywood November 16th and 17th.

Singer Johnny Gill with GBK’s Gavin Keilly

Guests were serenaded with the sounds of an assorted blend of musicians including Angelyna Martinez, Deqn Sue, Branches, and 10-year-old DJ BABYCHINO, the world’s youngest DJ, just to name a few. The venue loomed with a “rocker-chic” atmosphere, complimented by delicious food, signature cocktails and live music. Celebrities, VIPs and Media were given the chance to take part in this years event- donating 100% of the days proceeds to Sandy Relief.

An essential part of all GBK productions includes giving back to those in need. This year was no different. The American Red Cross, a combination of generous donors and volunteers, helped to assemble a team to aid with emergencies for those faced by disaster. The 2012 AMA Gift Suite has decided to donate 100% of their profits to those affected by the disastrous Hurricane Sandy. A Rose of Thanks, a nonprofit organization established to support our troops, also participated in the cause, by sending cards to those affected by Sandy.

GBK is known for having an eclectic mixture of fashion, health and beauty products at their gifting events.  This year’s venue featured an array of gifts that ranged from jewelry to beauty products.  Vendors included:

iiJin meaning “precious” in Korean has become one of the best fashion brands on the market and a true work of art. iiJin, famously known for their Invisible Wedge Shoes, gifted attendees with an assortment of sneakers, mukluk boots and sandals. The unique designs of each shoe proved that fashion could be fun and a true way to express ones creativity. The designs work well with those “glam-rocker” attitudes and give comfort to those “jet-setting fashionistas.”

The Artisan Group gifted a variety of jewelry, stationary, spa and bath products, and other handcrafted gifts. Members of The Artisan Group showcase a broad spectrum of specialties, including handcrafted jewelry; spa and bath products; designer stationery and paper goods; crocheted apparel; children’s tutus, apparel and toys; ceramics; purses and totes; hand-poured candles; book binding and journals; illustrations and paintings; hand-dyed scarves; fine art photography; hair accessories; pet apparel and toys; and woodworking products. www.theartisangroup.org

Social Butterflies LA– displayed a unique selection of jewelry, including necklaces, bracelets, rings, and earrings, along with scarves, all featuring the new trend- skulls. Michelle Roy, celebrity designer, showcased her unique jewelry and spoke about her new store in Los Angeles. Michelle’s designs have been worn by various celebrities such as Paris Hilton, Miley Cyrus and Khloe Kardashian, and featured in Bazaar Magazine. Michelle is opening her store on Melrose this month, so go see her! For more information on Michelle Roy Los Angeles, visit: www.michelleroylosangeles.com

Other beauty and health products available were GCBX, a green coffee extract which is storming the country and Nextrim, a clinically proven weight loss supplement. The product is an easy way to lose weight without changing your lifestyle. Eat what you want and lose weight! It’s that easy! Dr. Michele Noonan, a Survivor alumni, was gifting the Nextrim and GCBX weight loss products. She explained the benefits of GCBX and how the combination of ingredients took weight off and kept it off! She attributed her great figure to them, explaining that she didn’t diet or workout! Nice! For more information on Nextrim, visit www.nextrimbest.com and GCBXwww.trygcbx.com.

Fly Watches, presented their innovative approach at wearing a watch. With 10 bright colors and 10 interchangeable bands, the combinations seemed endless. The modern, lightweight design and versatile color scheme makes wearing the watch fun and easy. “Come fly with us” a clever use of words for a great product.

RevitaLash gifted lucky attendees with a  bag that included some of their proven beauty products from the RevitaLash® family of conditioning and cosmetics, including Volumizing Mascara, Volumizing Primer, Spotlight Highlighting Pencil, Raven 12 Hour Eyeliner, FineLine Primer, Hair Advanced by RevitaLash®, RevitaBrow® Advanced. Revitalash fine family of products are proven to work! www.Revitalash.com

Freedom Quit Smoking System, America’s Nicotine Free and Natural Way to quit smoking gave celebrities and media a chance to understand what the new product has to offer. The modern new way to quit smoking comes in a small easy to use package. Included in the package is a headset that helps to soothe your mind and body while emitting soothing heat to specific acupressure points in your ear. The product is a wonderful tool to help those quit smoking and stay relaxed all at the same time.

Caribbean Living Magazine gifted celebrities with a 5-night, all-inclusive stay at Hard Rock Cancun, Punta Cana or Puerto Vallarta- compliments of Hard Rock Caribbean.

Cindi Nails, a celebrity favorite, gave everyone the chance to receive manicures onsite. Guests were also gifted with a bag containing products for a “healthier way to beautiful nails”.

Barbara Conner Jewelry: Swamp Dogs of LA, gifted celebrities with genuine Louisiana Alligator and Cowhide Dog Collars. The elaborate collars make a great gift for all animal lovers.

DeBrand Fine Chocolates provided a sweet treat and a clever new way to drink hot chocolate.  Hot Chocolate on a spoon allows everyone to stir all the sweet goodness right into the cup and makes for a great stocking stuffer. These chocolates were probably the most delicious chocolates we have ever tasted!

Action Flipbooks were set up to shoot celebrities in action to make their own action Flipbook! Everyone was eager to play and it was simple as make poses, shoot and boom, you had a flipbook, which the celebs loved. For more information on how you can get your own Action Flipbooks set up at your party, visit www.actionflipbooks.com.

Oxis International gifted attendees with their revolutionary skin care treatment system. Providing their “Reverge and Prograce” the product uses EGT, the only intelligent antioxidant.

Royal Red Velvet Cupcakes granted everyone the pleasure to taste their delicious dessert.  With a presentation fit for royalty, guests were given gift cards along with a cupcake to take for themselves.  Royal Red Velvet Cupcakes truly exhibited the fine art of making a great cupcake and provided a magnificent experience

Rich Vitamins provided a healthy gift. AlternaVites for kids comes in individually wrapped packets resembling a pixie stick candy and makes taking vitamins fun. Kids can get creative in their approach at taking the nutritional supplement. Specially designed to fit into your family’s lifestyle, whether you place it directly onto your tongue, mix into smoothies, puddings, or shakes, or sprinkle on top of fruit the vitamin can be taken so many different ways.

Beamz Interactive offered guest the chance to experience a revolutionary musical devise that allows one to make music by touching laser beams and playing light. This exceptionally affordable product was both fun and interesting. The interactive musical product makes for a great gift and learning device.

SureThik Hair Thickening Products presented guests with a first hand look at the answer to thinning hair. SureThik is an all-natural solution for both men and women. The hair care product uses safe organic ingredients that cover balding or thinning hair in as little as 30 seconds.

Street Youth Couture From Unwanted Kids or the initials (!) SYC FUK showcased their edgy, high-end street wear worn by different celebrities. The Los Angeles based company creates apparel for both men and women using only the highest quality materials, fabrics and styling details. Guests were given a chance to try on the clothes and gifted with different items.

One of a kind jewelry, made by Sandra Mardini Jewelry Designs, included semi-precious gems, fresh water pearls, and exquisite metals.

For more info on GBK gift suites, visit gbkproductions.com