Achieve Professional Results with Laurie Coleman’s BLO and GO

Fashion and runway model Laurie Coleman has created a unique ‘hands free’ accessory for your blow dryer. The BLO and GO enables you to blow dry your hair with both hands by attaching your blow dryer to its unique patented design. Using an air-tight pressure locking system, the BLO and GO attaches to any bathroom mirror at any level for ultimate ease while blow drying your hair. This portable but flexible blow drying accessory is easy to use and mounts on most flat surfaces. Utilizing both hands while blow drying makes your hair look better and saves you from those tired arms. The BLO and GO is light weight, affordable and is a must for the fashion conscious man or woman.

Laurie Coleman has had years of experience in the modeling business and it was her own struggles with doing her hair that led to the creation of the BLO and GO. After coming up with the concept and general design, she enlisted Hollywood PR man, Anthony Turk as her partner as well as actor/host Lee Reherman. Anthony Turk currently represents Lee Reherman as well as stars such as Eva LaRue, Adrienne Janic, Sunkrish Bala, Justin Chon, and many more.

With the creative talent of Laurie Coleman, Anthony Turk and Lee Reherman, the BLO and GO is destined for success. LAs The Place caught up with the always-on-the-go Laurie Coleman to get the inside scoop of the BLO and GO. 

LA’s the Place: How did you come up with the idea for the BLO and GO?

Laurie Coleman: I did runway for years.  While waiting to get my hair done before a show, I would rig up a coat hanger to the top of a door and arrange my hair dryer inside. This way I could get my hair started while the hair stylists were working on the other models. I then started doing this same ritual at home while getting ready to go out and while traveling. It just saved me so much time and energy.  I had two free hands to hold the brush and style. It was the next best thing to having professional salon results. About 4 years ago, a friend encouraged me to get serious about creating something to replace the coat hanger and so I invented the BLO and GO. 

LATP: Is this your first business venture or have you primarily stayed in the entertainment field?

LC: The BLO and GO is my first business venture.  I studied dance for years with the Minnesota Dance Theater which eventually lead to runway and acting.  The arts were always my passion and focus.  I never thought that a business venture could be something that I was passionate about but I feel a lot of passion for this product because it is a part of me!   

LATP: Is your target market the United States or do you want to create an international sales campaign?

LC: Currently we are working on the US market but soon we will be heading international.  We are already talking with distributors who work in Europe, South America and Asia.  No matter what part of the world you are in, women get this product and it is universal for all women.  Pretty soon the BLO and GO will be everywhere.

LATP: Are you projecting your sales primarily from women or do you think men will order as well?

LC: Obviously this product is geared towards women.  Women are the ones who blow their hair out.  That being said, I know a few men who use the BLO and GO and I am encouraging anyone who wants to save time and bring convenience into their lives to buy one!  Men can also gain points by buying a BLO and GO for the special gals in their lives!

LATP: Have you looked at the ‘power-of-the-Internet’ for sales or is this going to be a television ad campaign only?

LC: We are really proud of our TV spot.  You can see it on www.BLOandGO.com.  We are also getting great feedback from people who view the spot but we are relying heavily on the internet as well.  I am learning so much about search engines and working with other product related sites and how they can help sales.  The internet has changed a lot and it is making a huge impact on the way people shop.  Yes, the internet is so powerful and we are using it as a major tool in getting this product out to the world!

LATP: This product seems like a must for the Hollywood A-List as well as models around the world. Have you had any celebrity response on the BLO and GO?

LC: My business partner is a celebrity publicist so we will soon be getting product into the hands of some TV and film actresses.  In fact one of our print models for the BLO and GO is Adrienne Janic, the host of TLC’s OVERHAULIN’. Although getting this in the hands of celebrities is nice, our most important goal is to make our customers across the world feel good about themselves and feel like celebrities! 

LATP: Do you have any competition for this product or is this a one-of-a-kind?

LC: In doing our Patent research, we have found that there have been similar attempts at related products but what we have been able to accomplish with the BLO and GO is a sleek design, that is light weight, portable and can easily attach to most smooth surfaces.  Our product when attached to a mirror allows you to dry and style from above the head, mimicking the salon experience.  We feel we have achieved the best design in the BLO and GO.