In a move that is set to redefine the travel experience, PLUS ULTRA, a trailblazer in natural oral care, has announced an exclusive partnership with JetBlue, an airline synonymous with exceptional customer service and innovation. This collaboration is not just about enhancing the in-flight experience; it is a testament to the commitment both companies have towards sustainability and providing customers with eco-friendly options even while cruising at 30,000 feet.
Founded by a dynamic and diverse female team, PLUS ULTRA is no stranger to reimagining the boundaries of what a natural oral care brand can achieve. JetBlue passengers on international Mint flights will be introduced to PLUS ULTRA’s bamboo toothbrushes and toothpaste. This initiative is set to offer travelers a refreshing, eco-conscious oral care experience, ensuring they land feeling rejuvenated and ready to explore their destination.
The partnership doesn’t stop there. From April 1st, PLUS ULTRA will also be providing mouthwash on all domestic Mint flights, offering a comprehensive oral care solution that caters to the needs of every traveler. The aim is to ensure that passengers can enjoy the luxury and comfort of JetBlue’s Mint service while being mindful of their environmental impact.
JetBlue’s new amenity kits, including PLUS ULTRA’s oral care products, are a part of a broader initiative to engage travelers’ senses and enhance their travel experience. The new JetBlue amenity kits also feature wellness products from Dr. Dennis Gross, sleep amenities from Tuft & Needle, and are contained in stylish, reusable packaging designed by Caraa. Renowned for their cruelty-free and skin-safe formulations, travelers can indulge in Dr. Dennis Gross’ Hyaluronic Marine series, including the Oil-Free Moisture Cushion and Hydrate + Smooth Hand Treatment, along with the brand’s best-selling Ultra Gentle Daily Peel treatments and Moisture-Lock Lip Balm. These products ensure that every skin type is pampered and protected throughout the air experience.
On transatlantic flights, Mint customers will be treated to a charcoal-colored Caraa sport mesh pouch that transforms into a mint-colored, functional backpack, perfect as a travel day pack, hotel gym bag, or beach tote. Domestic route travelers will enjoy a versatile snappable pouch in four colorways (sage, clay, sand, gunmetal), allowing customers to collect, mix, and match according to their style, mood, and travel needs.
This collaboration between PLUS ULTRA and JetBlue is more than just a partnership; it’s a vision of the future of air travel where luxury, comfort, and environmental responsibility go hand in hand. It sets a new standard for premium air travel, ensuring that passengers can enjoy a luxurious experience without compromising on their values or the planet’s wellbeing.
About PLUS ULTRA
With a commitment to redefining oral care, PLUS ULTRA stands at the forefront of natural, sustainable, and beautiful oral care solutions for every smile. Rooted in inclusivity, eco-conscious production, and philanthropy, the brand aims to make a positive impact on the planet one smile at a time. PLUS ULTRA’s innovative and natural oral care products are now available in over 8,000 locations nationwide, including grocery store chains, hotels, airlines, and retailers across the United States. For more information, visit livePLUSULTRA.com.
