In PETA’s long battle against animal cruelty, rather than fighting fire with fire, PETA is fighting fur with skin in an advertising campaign featuring actress Olivia Munn. Munn is featured in the buff on a massive billboard on Beverly Boulevard, promoting PETA’s position of “I’d Rather Go Naked Than Wear Fur.” The billboard, shot by renowned celebrity photographer Emily Shur, was unveiled January 12th in Los Angeles by Munn herself and asks “Who Needs Fur to Feel Beautiful?”
It is a message that is likely to resound, especially with Munn’s many and diverse fans. Whether they’re members of the gaming community who followed Munn on Attack of the Show, some of the millions who have watched her on The Daily Show With Jon Stewart or those who are eagerly awaiting her upcoming roles in Steven Soderbergh’s comedy Magic Mike and Aaron Sorkin’s drama The Newsroom, Olivia Munn always conveys beauty and confidence. These traits could make Munn an influential force for PETA’s cause.
Munn joins the ranks of many other celebrities who have joined with PETA in opposing the fur trade and animal cruelty, including Eva Mendes, Tim Gunn, Charlize Theron, Taraji P. Henson, Lea Michele, Pink and Christina Applegate. In cooperation with PETA’s celebrity campaign, Munn has hosted a brand-new video highlighting some of the terrible abuses that take place in Chinese fur farms. This exposé of the world’s leading fur exporter reveals savage beatings, animals being skinned while still alive and the decapitation of rabbits. Munn offers her own unique perspective on the issue in her video.
“As a proud person of Chinese descent, it broke my heart to learn just how terribly animals suffer and die on chinese fur farms and that there are no penalties for this kind of abuse…”
Munn expounded on her feelings about the persistence of fur in fashion in an exclusive interview she gave to PETA.
“When you think about even that little tiny trim of fur on your gloves or on your collar, that is still coming from an animal that had to endure so much pain just for you… There’s nothing good about pretending like you don’t know.”
Therein lies the brilliance behind PETA’s posting a billboard of Munn on Beverly Boulevard. Olivia Munn is many things, but she is not one to be ignored, especially when posing au natural on a 14′ by 48′ canvas. Every person that notices her is one more person that is made aware of the fight against fur. In PETA’s battle for hearts and minds Olivia Munn is a valuable ally.
For more information on PETA, please visit www.peta.org.
See who else went naked for PETA:
