Coty Inc. has been distributing incredible fragrances since its beginnings in 1904 in France, and this year has brought a fragrance from pop superstar Beyonce and one from the iconic Playboy brand.
Beyoncé Heat Rush shines, sparkles and excites the moment it touches the skin and lights up a room just as Beyoncé captivates with her presence.
“This fragrance is inspired by the bright and subtle sensuality that transcends every aspect of Beyoncé’s life,” says Steve Mormoris, Senior Vice President of Marketing, Coty Beauty.
Beyonce Heat Rush
“I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful,” describes Beyoncé.
The Scent Beyoncé Heat Rush instantly captures attention with sparkling top notes of passion fruit, blood orange and Brazilian cherry. The heart of the fragrance embodies Beyoncé’s ultra-feminine side. A delicate floral bouquet is built upon a carefully blended combination of Yellow Tiger Orchid, Mango Blossom and Orange Hibiscus.
“The key to this fragrance is that is it is luminous and vibrant with a dewy delicacy at the same time,” says Perfumer Honorine Blanc of the fragrance house Firmenich. “It captures Beyoncé’s bright sensuality; it’s young, fresh, joyful.”
Beyoncé Heat Rush is presented in a sophisticated and dazzling bright orange flacon. The shapely, feminine base narrows to an elegant gold top with “Heat” emblazoned on its center. The fragrance itself is a golden hue that mimics the brilliant color of the sun. This theme is continued throughout the outer packaging accompanied by warm-toned accents.
Beyoncé Heat Rush will be supported by another spectacular visual campaign created by photographer Michael Thompson featuring Beyoncé herself in a tangerine-colored dress.
Available from January 2011, Playboy’s first-ever female fragrances are Play It Lovely, Play It Sexy and Play It Spicy. Each new scent represents the three steps “in the art of seducing a man from flirtation to temptation to total captivation.”
Playboy Make it Sexy
According to the fragrance’s tagline: “Play It Lovely to intrigue him. Play It Sexy to beguile him. And Play It Spicy to enthral him.”
Play It Lovely is a fresh fruity floral, perfect for daytime flirtation, and it evokes a sweet and playful innocence guaranteed to enchant. This light, easy-to-wear fragrance opens with a mouth-watering blend of zesty citrus, ripe blackberry and juicy pear that uplifts and delights.
A darker, more sultry scent, Play It Sexy is ideal for evening wear, for when you’re all dressed up with somewhere to go. This sensual yet sophisticated fragrance opens with an invigorating rush of pink grapefruit and mandarin blended with a spicy hint of pink pepper before building to an exotic heart of jasmine teas, osmanthus and liquorice and the rich, seductive base notes of vanilla, patchouli, sandalwood and tonka bean are also present.
A sparkling floriental, Play It Spicy is the sexiest and edgiest of the three fragrances, full of pomegranate, bellini cocktail and pink berries, evoking the dazzling spirit of a sensational party.
At the heart, a luminous floral fusion of elegant tiger lily, passionflower and heliotrope seduces the senses.
Each of the Play It Lovely, Play It Sexy and Play It Spicy bottles is voluptuously rounded, feminine and designed to look like the iconic Playboy Rabbit Head. Each bottle is decorated with a little Rabbit eye while the Rabbit Ears are beautifully represented by the playful and original cap. With its black glossy finish, the cap has a chic, premium feel that beautifully complements the very feminine bottle, and are flexible for a playful touch. As the perfect finishing effect, the neck of the cap bears the famous Playboy Rabbit Head bow tie.
For more information, visit www.coty.com.
