LA Charities

Rock Your Religion Teams Up With Backstreet Boy Howie Dorough to Conquer Lupus

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The Howie Pendant -a Rock Your Religion piece – was designed to be worn with the cornerstones of Rock Your Religion as well as the principles of the Dorough Lupus Foundation. Those cornerstones include courage, strength, hope and love.

Rock Your Religion’s signature Chi Rho Symbol – representing the Greek phrase En Touto Nika, “In This Sign You Will Conquer”- adorns one side of the pendant, while Howie’s own signature is etched on the opposite side, symbolizing how strongly he believes in the powerful phrase.Howie Dorough and the Rock Your Religion pendant.

The Howie Pendant can be purchased online at www.rockyourreligion.com for $35, with proceeds going to the Dorough Lupus Foundation.

The Dorough Lupus Foundation:

This foundation was established in memory of Howie’s sister, Caroline Dorough, who lost her life to the disease. Howie and his family are now dedicated to conquering Lupus through this foundation, by being the most compassionate and prominent Lupus advocacy group around the world. They aim to make a difference by aiding and supporting individuals and families affected by Lupus.

By creating this foundation, they have hoped to create a financial avenue for charitable “donors” to send in contributions that will be allocated to both organizations and individuals dedicated to the research, treatment and public education of Lupus.

"It is our Foundation’s goal to educate the public about Lupus," says Howie Dorough. "The message of the Rock Your Religion Chi Rho symbol truly supports our mission, and I know that sales will not only raise awareness, but also contribute to this cause which is so close to my heart."

For more information on the foundation, visit www.doroughlupusfoundating.org.

About Rock Your Religion:

Mother/daughter team Maria and Barbara Serbes created Rock Your Religion in 2006. The line – which features luxury accessories for all faiths – is inspired from ancient religious symbols. The symbols are then transformed into rock-inspired leather cuffs and metal pendants. The Chi Rho symbol is their signature piece, being an extension and representation of their family experience. For more info, visit www.rockyourreligion.com.

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