On Thursday April 24, West Hollywood Hot Spot The One Groups Coco Deville hosted the Izze de Ville reception as a first look into the highly anticipated Izze de Ville cocktail.
Lights were dim and colors filled the air. The music pumped, and dancing bodies twisted and swayed. Beautiful women flocked through the area and the men, who were lucky enough to be there, had their fill of intrigue as they eyed their surroundings and grinned.
Hungry guests enjoyed trays of mushroom bites, shrimp tempura, and short ribs, which glided through the two-tiered room served by beautiful young women.
Lovable Libation
The bar was jam-packed as partygoers flocked back time and again for another taste. Two beautiful women, Julia and Kimberly, waited in line for their second round with smiles, “Delicious. It’s fruity, but has a zing to it”.
With that, the bartender hands them their drinks. They both smile and disappear back into the raging crowd, their hips twisting to the tunes.
On the outside patio, people smoke, relax and talk on their cell phones. Between puffs, one guy is describing the beverage, “It’s tasty. Colorful. More importantly, the women seem to like it. Always a good sign”.
A nearby woman sits on a patio bench. She’s an actress with a recognizable face, but won’t reveal her name. After another sip, she smiles: “Classy, with a nice buzz. I’ll get another”. As the words pass through her lips, two guys offer to go for her. A comically awkward moment that she plays perfectly.
Tasty Beverage
The Izze de Ville, the second in a series of Izze cocktails is a refreshing combination of Izze sparkling Pomegranate Juice, Belvedere Vodka, a “mystery” liqueur, orange slices, lime wedges, and simple syrup. Created by STK’s own Jason Bran, he explains “The Izze de Ville embodies the spirit of Coco de Ville; whimsical yet stylish”. The Izze Cocktail Program was created and put together by Matti Protagonist’s Matti Leshem and Michael Della Femina.
Run into Izze’s West Coast Marketing Manager Jeremy Green and he’ll tell you, ”Izze’s sparkling juice is naturally sweet. No refined sugar, no caffeine, no artificial anything, ever. No bad stuff. It’s just natural fruit juice with a splash of sparkling water. Naturally Delightful. Refreshingly Different”.
Izze was started in Colorado five years ago. The response was huge and they’re growing by the day. According to Green, now they’re in LA and you can find them at your local Starbucks or Whole Foods.
Host with the Most
Coco de Ville bears the name and inimitable style of the international nightlife goddess. So secretive, elusive and alluring that few can claim to have ever seen her and fewer can describe her accurately. One thing’s for sure, it’s a good time.
Singer/Musician Matthew Moon surveyed the room from the corner of the bar where he enjoyed his Izze beverage: “There are some beautiful women here. The drink obviously attracts style”.
Artist Daniel Maltzman was on the scene too. His art is the toast of Hollywood. His clients include Britney Spears and he painted a personal birthday present for Paris Hilton this year. One of his newest collections is “Wasted Space”, a display for the Hard Rock hotel in Las Vegas. His musings of the evening: “Love the restaurant, food is amazing. Having a great time”
The Izze cocktail series is part of a nationwide program honoring “intriguing personalities” across the country. The next cocktail will debut in New York in May.
In addition, Izze is proud to partner with Global Education Fund (GEF). GEF is a nonprofit organization working to improve the lives of orphans and vulnerable children around the world through education. Through this partnership, GEF and IZZE are giving needy children the tools of literacy and empowering them to enter the workforce and lead more fruitful lives, breaking the cycle of poverty. For more information, visit www.IZZE.com.
