Stride Gum, the ridiculously long lasting gum, hosted its first ever “Running of the Rams” event in Times Square, New York City, June 21, 2011. Stride’s “Running of the Rams” was a play on Spain’s world famous Running of the Bulls festival.
The Stride Ram and actor Wilmer Valderrama as the brave matador were the official mascots. This crowd-pleasing event launched Stride Gum’s new “Be Ridiculously Long Lasting” campaign. Starting in Times Square and ending in Herald Square, the “Running of the Rams” event featured 50 runners in ram costumes. The hilarious run started at 42nd street in Times Square, down Broadway and ended in the pedestrian plaza of Herald Square with a finish-line celebration.
Check out the campaign as Stride will post one ridiculously long lasting record-breaking video daily on Stride’s Facebook page. If you have a record breaking video, you can submit it as well.
Wilmer Valderrama hams it up with his two new friends, the Stride Rams, in Times Square, New York.
Wilmer Valderrama and the Stride Ram have some fun at the “Running of the Rams” finish-line celebration.
About Wilmer Valderrama
Born in Miami in 1980, Wilmer Valderrama is best known for his role as Fez in the sitcom That ’70s Show, hosting the MTV series Yo Momma, and voicing the character of Manny in the children’s show Handy Manny. Wilmer is in the new Tom Hanks/Julia Roberts movie Larry Crowne, in theatres July 1; and recently debuted a music video, The Way I Fiesta, as his alter-ego, “Eduardo Fresco.”
Stride’s Be Ridiculously Long Lasting Campaign
As part of the “Be Ridiculously Long Lasting” campaign, beginning on the 21st (the longest lasting day of the year!) and lasting through Oct. 12, Stride will post one ridiculously long lasting record-breaking video daily on its Facebook page, YouTube channel and URDB-branded page for 100 days. If fans think they’re “Ridiculously Long Lasting” too, Stride wants them to prove it by trying to break any of the posted records. At the end of 100 days, the final 100 record holders will win a cash prize of $500 for their long lasting achievement. Stride will set the records; fans can try to break them!
About Stride Gum
Stride, The Ridiculously Long Lasting Gum, was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. To find out more about Stride, our friends and what the brand is up to, visit www.stridegum.com.
