The GRAMMY’s are right around the corner, and as the stars are gearing up for the big day, so are the creative marketing minds at Distinctive Assets. That’s because Distinctive Assets is once again collaborating with The Recording Academy to produce the Talent Gift Baskets and Gift Lounge for the 49th Annual GRAMMY Awards. This year will mark the seventh anniversary of their partnership.
“The GRAMMY gifts have become legendary . . . the gold standard by which swag is measured,” says Lash Fary, CEO of Distinctive Assets. “There are occasionally gift baskets out there worth more, but none are as fun and fabulous as the eclectic assortment we create for the GRAMMYs. From the basics to the decadent, we’ll yet again be pulling out all the stops to produce the best Gift Basket and Lounge of the year.”
Presenters, performers and nominees such as Gwen Stefani, Kanye West and Mariah Carey will all receive the lavish and exciting gifts Distinctive Assets has put together. The GRAMMY Talent Lounge presented by GUITAR HERO II will be open during rehearsals (February 8 – February 10). Stars will have the opportunity to choose fabulous gifts such as designer eyewear from Solstice Sunglass Boutique, guitars from Gibson Guitar, embellished jean jackets from joluka, nail care from Creative Nail Design, Inc., state of the art hair care from Hair Dr. Spela, and coffee machines from Nespresso USA. Other gifts include an iPod stero system from Logitech, skincare products from SkinMedica, a luxury gift set from The Prem Rawat Foundation, leather handbags from Elliott Lucca, sterling silver and 18K gold jewelry from Lorenzo, original artwork by Jim Hayek, and a gift certificate from J.Gatsby Events.
In addition, each of the talent will receive Guitar Hero II which is the follow-up sequel to the best music game of the year, Guitar Hero, published and developed by RedOctane®.
And as if that wasn’t enough, the exclusive GRAMMY Gift Basket, sponsored by mark. by Avon, will overflow with items from companies such as The Sports Club/LA, Memorex, Jimmyland, Gingi, Netflix, mark. cosmetics SmugMug, Heelstraps.com, Impromptu Gourmet, Tres Chicas, Colour Revolution, Beauty Bar, Keep It Clean, Urban Tool, the , Human Rights Campaign, Baby Rock Records, General Motors, Lola’s, LA Philharmonic/Hollywood Bowl, IZ Haircare, The St. Tropez Diet, TIGI, Altoids, Hilton Whistler Resort & Spa, Auberge Resorts, The Skin Spa Las Vegas, XM radio, YoginiStyle , L’Oréal Paris , Aquasana , Morongo Casino Resort Spa and many more.
To see the stars in action, make sure to tune into the GRAMMY awards on February 11, broadcast domestically by the CBS Television Network (8 p.m. ET/PT). The show — which will feature performances from some of the music industry’s most important artists — will originate live from the STAPLES Center in Los Angeles.
Established in 1999, Distinctive Assets not only produces the Gift Baskets and Talent Lounges for many major award shows but also provides product placement, product introduction and branding opportunities within the entertainment industry. Other services include Corporate & Personal Gifting for every occasion. www.distinctiveassests.com
Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as The Recording Academy, is an organization of musicians, producers, engineers and recording professionals dedicated to improving the quality of life and cultural condition for music and its makers. Internationally known for the GRAMMY Awards, The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs — including the creation of the national public education campaign What’s The Download® (www.WhatsTheDownload.com). For more information about the Academy, please visit www.grammy.com.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.
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Written by Kyra Lausmann