Distinctive Assets has been THE LA-based entertainment marketing company that is credited with catapulting the over decades-long celebrity swag craze into a pop culture phenomenon. Once again, they are producing the one and only official GRAMMY® Gift Bag. Just as the show itself has adapted to unique circumstances where so many important issues are being brought to light, so too has the legendary gift bag evolved this year. The iconic show’s superstar presenters and performers will be treated to a bevy of thank-you gifts from brands embracing diversity, equity, inclusion, and philanthropy in acknowledgment and appreciation of their participation.
Distinctive Assets founder Lash Fary notes, “We are proud to have curated our most inclusive gift bag yet, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities, and beyond. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large. This was a year to focus on something bigger than the quantity of items or a price tag.”
Talent will receive a pre-assembled GRAMMY Gift Bag presented by Miage transformative skincare and featuring Bonfire x Trevor Noah Foundation collaborative t-shirts + totes, Prince of Peace® Ginger Chews + Honey Crystals, Tiger Balm® Pain Relieving Patches and GRAMMY Museum® COLLECTION:live™. The #GRAMMYGiftBag will also include items from BACARDÍ Rum, Baketivity, Bishology, BriteBrush GameBrush, Canticos, Chubby Chipmunk, Cloud Water + Immunity, Converse Eyewear Collection from Marchon Eyewear, Cozy Earth, Cup of Té, Exploding Kittens, Frank Green, G-Labs, Gabriel & Co, Goldshield, The Green Garmento, The Happiness Planner, Hayley’s Bracelets, HFactor Hydrogen Water, HGC Apparel, Hot Head by Thermal Hair Care, Hotsy Totsy Haus, Karma Nuts, Masktini, Music Connection, No Fine Print, Once Upon a Blume by Change-Maker Village, 100 Days Inside, Oxygenetix, PETA x Save the Duck, Purely Elizabeth, Raise the Standard Apparel, RH45, Rita Hazan, Ruffles, Signed by McFly, Soapy Faith, Soul Shropshire, T2 Tea, Tiny Travelers, Tractive, Trust Me Vodka, Unis Brands, VALUED 365 Elite Membership, Wags Cookies, and Whisps Cheese Crisps.
The 63rd GRAMMY Awards® will be held on Sunday, March 14, 2021, and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network at 8 p.m. ET / 5 p.m. PT.
Without further adieu, here are the unique and inclusive items that will be shared this year:
Miage Skincare is truly next level. Miage introduces a whole new category of transformative skincare, combining waterless micromolecule formulas, isotonic nutrient delivery, and human stem cell science. The gift set includes: BLOOM La Milpa Lip Treatment, AWAKENED The Isotonic Eye Elixir, and MANIFEST The Day Lotion. Asian-owned, these products are formulated with inclusivity in mind and celebrates and serves people of all ages and backgrounds. www.miageskin.com
The Bonfire X Trevor Noah Foundation shared a collaborative T-shirt and tote bag set that gives back to childhood education in South Africa! The t-shirt design was created by a local South African Designer, Karabo Poppy. This shirt and tote bag are currently for sale by the Trevor Noah Foundation on Bonfire.com, and 100% of the proceeds help the Trevor Noah Foundation in its mission of bringing high-quality education to youths in South Africa. www.bonfire.com
Elevate your wellbeing while contributing to a good cause! Prince of Peace Ginger is minority-owned and their Foundation helps abandoned and disabled children through the Prince of Peace Children’s Home. We all know how healthy ginger is, and Prince of Peace Ginger provides us a very tasty and convenient way to enjoy the benefits of ginger. Individually-wrapped Ginger Chews are the perfect way to satisfy a sweet craving, warm the senses and help comfort the stomach. Prince Of Peace also offers Ginger Honey Crystals to bring you all the natural, stomach-soothing benefits of ginger, in an instant-beverage blend.
Each packet combines concentrated extract from 14 grams of raw ginger, with a hint of natural honey. Mix with hot water, and the result is a smooth-tasting, delicious ginger tea you’ll get hooked on. You can also enjoy it iced for a refreshing treat. Naturally caffeine-free, so you can have it day or night. www.princeofpeaceginger.com
Classic muscle-relieving Tiger Balm has blended herbal ingredients with the ease of a patch. Tiger Balm Pain Relieving Patches provide strong pain relief for hours with minimal scent. They’re convenient as they are not messy or greasy and will not stain clothing. The pliable ventilated hydrogel patch contours to your body to deliver optimal comfort and relief. The pull-and-peel protective film makes it easy to apply and painless to remove. Tiger Balm Pain Relieving Patch is available in a large size for larger body parts, especially the lower back. Both sizes come in a reusable zip pouch for convenient storage and use. Minority-owned.
Classic BACARDÍ Rum is gifting their delicious BACARDÍ Reserva Ocho and BACARDÍ Ready to Drink Rum Punch. Because it is aged for a minimum of eight years under the Caribbean sun, BACARDÍ Reserva Ocho is a complex golden rum with a deep, layered, and mellow flavor of dried fruits, spices, and oaky vanilla. Mmmm! A delicious rum served up neat or on the rocks, BACARDÍ Reserva Ocho is also a great spirit for elevated cocktails.
And how great that they now have BACARDÍ Ready to Drink Rum Punch, delicious and convenient! It boasts refreshing, full flavor, as it is created with natural flavors, high-quality real ingredients and using the award-winning spirit as a base. These ready-to-drink cocktail cans combine convenience, quality and feature a low ABV (5.9%). Bonus! Musical celebs also get BACARDÍ Swag that includes a BACARDÍ Bomber Jacket.
Bishology – Brush Bish Daily Swish is a quick-dry, rinse-free makeup brush cleaner spray for makeup color changes to eliminate color transfer between products and to clean and sanitize makeup brushes daily. Brush Bish Weekly Wash is a deep cleaning gel to thoroughly remove bacteria and product build-up on your makeup brushes and to maintain the integrity and longevity of your makeup brushes. Female-owned, with percentage of sales benefiting women and LGBTQIA charities.
Brush Bish Daily Swich by Bishology is a quick-dry, rinse-free makeup brush cleaner spray to eliminate color transfer between products for makeup color changes, and to clean and sanitize makeup brushes daily. This deep-cleaning gel thoroughly removes bacteria and product build-up on your makeup brushes and maintains the integrity and longevity of your makeup brushes. Female-owned. A percentage of sales benefits women and LGBTQIA charities. www.bishology.com
Kids get swag by proxy! The Presenters/Performers kids will love this BriteBrush GameBrush with 7 built-in games and activities including Dance Star and a RockStar Jam complete with lead guitar and drum solos! BriteBrush™, the smart toothbrush that finally lets kids have a blast while brushing their best. Philanthropic initiative donating hundreds of BriteBrushes to children in need. www.britebrush.com
Award-winning British M Annatto Hair Oil is the best of K-Beauty Haircare. A celebrity-stylist cult favorite, it’s made with Amazonian Annatto and organic Pumpkin and Argan Oils to nourish and strengthen hair for silky smooth, frizz-free, long-lasting shine. British M is founded by CEO Ms. Heekyung Kim and is a unique Korean woman-owned brand that is gender-neutral.
Canticos is the #1 bilingual preschool brand. With roots in beloved nursery rhymes and song, their Emmy-nominated videos, award-winning books, games, and Kidscreen-nominated app get kids kindergarten-ready in two languages (and they’re so fun, your chiquitos won’t even know they’re learning!). Children need to see themselves and each other in their stories. For the little learners in your life, the Songs and Stories Learning Pack includes a selection of these most beloved and best-selling products, along with a free 1-Year membership to their bilingual learning app. Canticos is part of Encantos, a Public Benefit Corporation led by LatinX founders and a diverse leadership team. www.canticosworld.com
Chubby Chipmunk is a female-owned family business from Deadwood, SD that crafts gourmet homemade truffles and caramel patties. From this little town, they ship these delicious morsels all around the world. This charming box, evocative of a leather-bound book, features 6 of their most popular handcrafted truffles. www.chubbychipmunk.com
These days we need to be conscientious of our health and build a strong immune system. Cloud Water believes that wellness starts from the inside out; that everything we put into our body should be done with purposeful intention. All of Cloud Water’s sparkling beverages are made with premium botanicals and all-natural ingredients that were carefully selected to add balance among the stresses and strains of modern life. Cloud Water + Immunity is formulated with 100% of the recommended daily allowance of Vitamin D & Zinc to deliver key immune system supporting benefits. Cloud Water supports a broad range of charities including Black Lives Matter, NYC Food Bank, and Susan G. Komen. www.cloudwaterbrands.com
Hot! Building off the iconic Converse Pro Leather footwear line, Converse Eyewear is thrilled to share their Pro Leather collection – a limited edition style inspired by one of the best basketballers in history. Made famous by Julius “Dr. J” Erving, the Converse Pro Leather sneaker silhouette was the first of its kind – blending high-flying performance on the court with style off the court. Inspired to create another first, Converse Eyewear debuts a limited edition modern-meets-classic sun style, allowing the wearer to create their own story. Converse is committed to increasing the diversity of our workplace and creating a culture of inclusion where everyone has the opportunity to reach their full potential.
Get good rest! Cozy Earth gives customers helps you get the best sleep and lounge of their life; making the world’s softest, highest-quality bedding and loungewear, providing temperature-regulated sleep through sustainably sourced bamboo and silk. www.cozyearth.com
A luxe Tea/Coffee Scoop with a Gold Perfect Tea Steep Infuser from Cup of Té Luxury Loose Leaf Teas. Cup of Té is owned and founded by Taylor Lindsay-Noel, a disabled Black female entrepreneur.
Exploding Kittens bring you A Game of Cat & Mouth is a fiercely competitive, magnet-powered, highly addicting, pinball’ish game that is all about fast-flinging balls and quick-thinking with a touch of precision. Poetry for Neanderthals is a competitive word-guessing game where players can only give clues by speaking in single syllables or get hit with a 2-foot inflatable NO! stick. Exploding Kittens’ philanthropic efforts support Best Friends Animal Society and the Kitty Convict Project.
Frank Green is a purpose-driven company, making sustainable, multi-award-winning reusable cups and bottles. But don’t mistake them for all the rest! They are not like any other reusable. They use a patent on their push-button lid (made in Australia) and an interior ceramic lining that is triple-walled and vacuum insulated. Plus, these reusables are visually stunning and completely recyclable at the end of their very long life!
Stronger Together by Gabriel & Co is a beautiful circle pendant made from two intertwined strands representing the strength of togetherness. A simple, timeless yet elegant necklace to wear every day as a reminder of the power of humanity, with all proceeds benefiting the National CASA/GAL Association and its mission to find permanent homes for neglected and abused children. The money raised will help finance court-appointed volunteer advocacy to place as many children as possible into new families. Gabriel & Co was founded by two brothers who immigrated to the United States from Beirut to escape the ongoing civil war and to find their American Dream.
Goldshield is a convenient pocket-size spray to help keep your hands germ-free. It can also be used both as a hand sanitizer and a mask protectant. They make extensive community donations to the Red Cross for disaster relief projects as well as a diverse distribution network that includes WEPAC (Women & People of Color).
G-Labs Cicatrices à la Crème offers advanced cosmeceutical solutions for scars. It is the crème of crèmes for scar repair formulated by Lea C. Lawrence, a pioneering cosmetologist, formulator, trainer, advanced aesthetician, and wellbeing innovator. www.g-labs.co.uk
The GRAMMY Museum launched its dynamic, official streaming service, COLLECTION: Live in 2020. In partnership with California winery, Trattore Farms, GRAMMY Museum is gifting one of their exceptional vintage wines made in commemoration of COLLECTION: Live’s launch. Every bottle includes a subscription to the new streaming service as well.
Helpful to the environment, you can say goodbye to dry cleaning plastic forever with The Green Garmento fantastic “Flippin’ Cool” 4-in-1 reusable garment bag. This roomy garment bag “flips” upside down to morph into a laundry bag! Take your clothes to the cleaner in The Green Garmento and never take home plastic, again! Female owned.
The Happiness Planner. Focus on the good. The Gratitude Journal is designed to help you reflect on the things you have, the people in your life, different life circumstances, and help you understand that there’s beauty in everything … it’s all about how you look at it. Whether we focus on the blessings and lessons learned or what we lack – the choice is ours. Female POC owned.
Hayley’s Bracelets: Hayley is a 7-year-old girl who has raised over $44,000 for a children’s hospital in Chicago by making these colorful friendship bracelets with charms provided by “The Tooth Fairy’s Tummy Ache” and “The Alycat Series” children’s books. The money has helped frontline workers secure masks, gloves and other PPE. Hayley has been selling thousands of these bracelets since the pandemic began and vows to continue until COVID is over. 100% of the proceeds from bracelets sold benefit Ann & Robert H. Lurie Children’s Hospital in Chicago’s COVID fund.
Next Level. HFactor Hydrogen Water is the first functional water supercharged with the documented benefits of molecular hydrogen – which has been shown to increase athletic performance, reduce inflammation from exercise and deliver powerful antioxidants. It comes in a carry-anywhere (BPA-free) low carbon footprint pouch that optimizes the integrity and pureness of its hydrogen content. HFactor comes in original water as well as Watermelon, Blood Orange, Honeydew, and Tart Cherry flavors. HFactor engineered a proprietary reverse osmosis filtering system (patent secured) that ensures the purity and taste of the water, delivering PURE hydrogen and PURE water and is sourced and packaged in the USA. Artists will receive a gift pack along with a voucher for an entire case of HFactor. Female POC owned.
Take your deep conditioning sessions to the next level, and have a spa day at home, with the Hot Head Thermal Care cordless heat cap! This microwavable deep conditioning heat cap, made from all-natural materials, is the perfect self-care product for delivering salon-quality hair treatments in the comfort of your own home. Female owned.
Continued. Click here for more official GRAMMY swag from Distinctive Assets!
