Whoever said one nightclub can’t be all things to all people never envisioned PURE. The stakes in Las Vegas nightlife went up on New Years Eve of 2004 when PURE, two stories of nightlife indulgence at Caesars Palace, opened its doors on the Las Vegas Strip. Owned in part by Celine Dion, Shaquille O’Neal, Andre Agassi, Steffi Graf, and nightlife pacesetter Pure Management Group, Pure brings together the allure of the red carpet, the promise of intimate moments and the pulse-quickening sounds of the hottest DJ’s to produce the most dynamic nightlife destination in the world’s most dynamic city.
With an unparalleled view of the Las Vegas Strip, PURE symbolizes a new standard in Las Vegas nightlife. With three distinct experiences enveloped in two stories of decadence, PURE is three venues in one, each featuring its own DJ, sound systems and sexy style.
In the main room, guests experience PURE nightlife. Inspired by a sense of uncomplicated sophistication PURE Nightclub is a captivating magnet for club goers from around the world. Strikingly stylish, the 36,000 square foot club features three bars, oversized bed seating and raised VIP area that overlooks a luminous dance floor. PURE’s resident DJ, turntable genius DJ AM kicks off every weekend with the unrelenting beat of some of the most progressive music mixes on the club scene.
Catering to a discerning, upscale clientele an evening at PURE ranges from intimate to extravagant. Guests are welcomed to indulge in the soothing comforts of the lush oversized beds surrounding the dance floor, or dance the night away. Bathed in a backdrop of white ivory, cream, and silver, and punctuated with hints of color from dynamic theatrical lighting, PURE celebrates nightlife in its modern simplicity, making it the perfect nightlife escape.
Pure offers sophisticated sensuality in the Red Room, a VIP haven designed to capture a sense of luxury and redefined style. Secluded from the main nightclub, rich reds and champagnes make this hideaway sensual, sophisticated and mysterious. Glittering chandeliers complement soft, dramatic drapery and sparkling lights set back amid plush upholstered walls. With both private cocoon-like booths and a stunning mirror-faced bar, the Red room creates an exciting ambiance in which to entertain and be entertained. One of the only truly VIP rooms in Las Vegas, the Red Room, complete with its own bar and VIP restrooms, is the perfect location for those looking to revel in a luxuries and privileged world.
Ride upstairs in the glass elevator, or ascend PURE’s dramatic twisting staircase to the 14,000-square foot terrace, a hidden enclave four stories high offering incredible breathtaking panoramic views of Sin City’s jewel box: The Strip. The largest outdoor, year-round nightlife venue in Las Vegas, PURE is an invitation to party under the stars amid the elements. The unmatched viewsof the Strip are complemented by a dance floor, incredible DJ and a elegant mix of private cabanas, tables, and theatrical lighting making the terrace Sin City’s hottest place to play. 
As if the club itself wasn’t enough, located inside the club next to the white room is the Pussycat Dolls Lounge. The Pussycat Dolls Lounge opened in April 2005 with Eva Longoria 
hosting the evening in Dolls attire. The world famous Pussycat Dolls bring their glamourous show to Las Vegas in a multi million-dollar space designed exclusively for the Dolls. The walls are painted red and are adorned with large photographic portraits of Dolls celebrity guest performers including Paris Hilton, Charlize Theron, Christina Aguilera, Pamela Anderson, and Denise Richards. Stages line two sides of the room, and there is a small, elevated, circular stage in the center where one of the Dolls pops out of a giant champagne glass for the ending performance. They delight crowds with their seductive blend of glamour, song, choreography and fashion. Five nights a week, the Dolls, clad in fishnets, leather and bustiers, delight audiences with their performances.
The Dolls sing, dance and tantalize using various props including swings hanging from the ceiling and a bathtub sitting on one of the stages. Performances are about three to five minutes long, but the Dolls reappear every 20 to 30 minutes with new routines. This dynamic venue allows the Pussycat Dolls to showcase their multi-faceted performance, providing ample space for their signature sexy dance numbers and top quality acoustics to match their singing while serving as a fashion plate for the Dolls’ unique style. Created and developed by top choreographer Robin Antin, the Pussycat Dolls have been enticing audiences in Las Vegas for the past year now. PURE is truly Las Vegas’s nightclub destination. I felt privileged that I was able to celebrate my 21st Birthday just as Ashlee Simpson did at the best night club in Las Vegas – PURE. For more information and table reservations call (702) 289-2002
