Reels, mesmerizing pictures, and a platform that connects people worldwide– Instagram is everything. There’s no doubt why people call IG the best platform for photo sharing. Its seamless interface allows users to influence a vast audience pool and make a difference in everyone’s life.
But how exactly is it relevant to an artist?
Of all the things Instagram is mainly known for, one is its quality of being a marketplace.
Artists and art sellers can leverage this platform’s full potential to showcase their digital abstract art or other artwork online and monetize their skills. It gets 28 percent of internet users daily, which gives you, as an aspiring artist, the opportunity to grow and earn.
However, transitioning from creating art to selling it online can take time for beginners.
No need to worry; this blog comprises five tips that you can utilise to set up your Instagram account and connect with art lovers worldwide. But before that, let’s first understand why creating an online art store in 2023 is the key to growing your artistic career.
Why Set Up a Digital Art Store?
If you have been an active user, you must have noticed posts or short videos while swiping the stories. These are sponsored Ads.
Now, recall the billboards you see near your residence.
All these are examples of advertisements.
The answer to why you must set up an online store instead of offline is simple– convenience, affordability, and more return on investment.
Investing money in physical stores requires a lot of capital, which isn’t the case with online art stores. You only need a camera or smartphone, skills, and knowledge to create relevant content. In short, IG users spend hours scrolling through reels, and if you connect your Facebook account, it adds to the number. So, leverage it.
5 Tips to Kickstart Your Art Store on Instagram
You must understand the hack behind Instagram to help you showcase your digital abstract art, still life art, or any other art type. Here are a few things to help you convert your regular IG account into a profitable selling place.
Check the Basics
Artists need to open a creator’s or professional account on Instagram to differentiate themselves from others. So, here are a few basics you need to know to get things rolling–
Open an account, add a profile picture (of yourself, your logo, or your artwork), and add an attractive bio (nothing cringy). You need to follow the path Instagram calls the necessary four steps.
Now, go to settings, tap account, and scroll down to switch account type to ‘creator’s or professional’ account.
After this, move ahead and polish the look of your IG profile. Remember, your account is nothing less than a piece of art, so do your best to make it look like a masterpiece.
Last, if you have a Facebook account, waste no time and connect it with your Instagram account. It gives you a bonus number of users.
Learn to use Relevant Hashtags
Basics checked time to get into complicated subjects – Hashtags.
If you have been on this platform, you already know ‘#ABC.’ But for a creator (or seller), using relevant keywords is all that sets them apart. Here’s an example:
Suppose your abstract art won an art competition online organized by a gallery. They post their pictures with keywords like #digitalabstractart #artcompetition #artists. This is how they tell IG to bring quality and relevant traffic to their pages.
You should use this too. Figure out ‘who’ the buyer is, gather information about them and your competitors, and select keywords that best describe your work.
Feature Only Quality Content
In 2023, content is the key. Whether you own a website or a social media account, quality content is the way to your users’ screens. It can be pictures, blogs, videos, or even the colors in a logo. Everything plays a vital role in attracting users.
So, learn to capture quality pictures of your work, shoot videos in HD quality, and write content that resonates with your audience.
Engage with Followers
Interacting with users allows you to publish user-centric content. It gives you an insight into their mind and supposedly a hint of ‘what they might want next.’ This way, you can schedule your content, i.e., Q&A sessions, giveaways, posts, and stories.
Additionally, it allows you to understand where your marketing strategy is going wrong and how you can change it.
Trend Analysis is a Must
The digital world is dynamic. Here trends change, like changing channels on a TV. So, analysing what’s in right now makes marketing and selling art on Instagram easier.
For this, you can ask your followers to fill up a short questionnaire or get feedback from art buyers.
Indeed, selling digital abstract art on Instagram takes a long, circular path. However, it’s worth it if you develop the knowledge to do so. So, next time you submit your masterpieces for a solo art exhibition, think of transforming your Instagram account into one which allows you to earn too.
