Recent reports show that the number of people shopping via their phones is rising by the day. Furthermore, the e-commerce market is set to hit $710 billion in sales by 2025, which is pretty incredible. If you own an online store, you must understand the importance of having a user-friendly website or shopping app.
People can now shop from almost anywhere in the world, breaking down geographical barriers. But with the stiff competition, how can you gain an edge over other brands and businesses? Several factors can help you beat the competition, at top of the list being professional product photography.
Here are tips to help you find the best e-commerce photography services in your city.
Define Your Project Goals
This is the first thing you must do before even hopping on the internet to look for products or fashion photographers for your business. Identifying your goals will help you find the right professional for the project.
Are you running a marketing campaign? Do you want to launch a new product, or do you want to redesign your e-commerce site? Knowing your end goal will help you identify the deliverables and what the photography project should entail.
Get Help Online
The internet is a good place to find top e-commerce photographers from your city or town. A simple Google search will lead you to leading product and fashion photographers near you. Read reviews from other customers to learn more about the photographer.
Photo by Rachel Claire
Next, check out the photographer’s portfolio. What brands and products have they worked with before? Your goal is to find e-commerce photography services within your niche. For example, if you run an online makeup shop, your best bet would be to work with a fashion or beauty photographer for your shoot.
Ask For Quotes
Once you have a list of professional photographers you plan to work with, it is time to ask for quotes. Asking for quotes from several photographers will help you evaluate their prices based on the services offered.
Most e-commerce photography firms like Squareshot offer packages to cater to different types of customers. The cheapest package may cover only basic photography services, but it can work for small business owners who cannot afford the premium services.
Interviews and Contract Negotiation
After identifying a photographer to work with, schedule an interview to discuss the deliverables and turnaround time. This is your opportunity to gauge the photographer’s professionalism and if they are the best fit for the job.
Once you have found the perfect fit, discuss about contract terms. Ensure that you have done your research about IP laws in your state. You don’t want to get into trouble later on when the photographer claims that you are using their work without proper compensation.
Summing Up
Whether you are running an online shop or blog, using professional photography services can help your brand. The tips in this guide will help you hire a professional e-commerce photographer without breaking bank.
The internet is a good source of information. But if you don’t have time to search and interview potential hires, ask for recommendations from friends or family running e-commerce businesses.
Feature photo by Liza Summer.
