Many creative-brained individuals gravitate toward a career or side gig where they can pursue their passion and share their craft with the world. But selling your works online or at exciting events like music festivals takes a lot of work. First, you need to build a customer base of people interested in the product you have to offer. Then, you need to decide on prices, shipping, and more! Keep reading to learn more about how to start selling your artwork.
Decide Where You’ll Sell
The great thing about the internet is that you can choose from various avenues to sell your creative works. If you’re new to the industry, consider opening a shop on Etsy, and as your customer base grows, you can choose different digital marketplaces. As you offer more options and collect more revenue, you may want to create your website to show off your unique brand and market yourself further.
Pro Tip
One of the best ways to make yourself known is by selling the product in person! Many creative people attend music shows where they do live paintings or photography. This allows your customers to personally meet you and get the best viewing of your craft. Plus, you can connect with niche audiences and music fans who share your style and tastes.
Attract a Customer Base
Word of mouth and digital marketing will help you generate faster sales. You can’t rely on people stumbling upon your work by chance. Instead, market yourself on social media platforms like Instagram; you can also post videos of how you create your work on TikTok. You should also share when you plan to attend specific events so that people can view your work in person.
Consider Shipping Options
When you sell online, shipping is necessary. However, you may also want to consider offering this option when you work events. People attending festivals may not want to carry a piece of art around and risk damaging it. By offering shipping options, it’s easier to drive up sales. Likewise, you should note the best ways to package high-quality prints—often, a mailing tube is ideal.
Have Various Options
The final tip to help you start selling your artwork is to give buyers several options. Whether it’s size, material, or type of art, the more variety you have, the easier it is to appeal to a wider audience.
This all depends on the types of art you know how to make. Some types of art will work best using different mediums, canvases, and sizes. Another aspect to consider is color. For example, if you sell your photography, you could have options in color, black and white, sepia, and more.
It’s time to make a name for yourself as an artist and sell your works to the world! Before you head to your next event, set yourself up for success by following these key tips.
