Starting your own independent gym can be a difficult business. There’s a lot of competition to contend with, and many gyms deal with low membership retention. Fortunately, there are some tips you can use to get workout-ready folks back through your doors. Here are some strategies to boost gym membership retention for your workout center.
Prioritize Maintenance & Cleanliness
Many gym-goers worry about the hygiene and cleanliness of the gyms they visit, especially in a post-COVID-19 setting. Additionally, it’s crucial to make sure that your equipment is in good condition. If pieces of your gym equipment are constantly out of order or between repairs, the lack of working equipment will frustrate guests.
Designate cleaning and inspection periods for all your equipment and the surfaces throughout your gym. This will ensure that your gym stays clean and that your equipment is always ready for use.
Giveaways & Branded Swag
Another way to increase your gym’s membership retainment is to show your members you value them. This could be as simple as hosting a giveaway for your members where they can earn free gym swag and branded merchandise. For example, you can offer fitness products and accessories in gym swag bags that your customers can use when they visit the gym.
The benefit of giving away branded merchandise is that your customers can spread the word about your gym just by wearing your branded clothing and accessories. Branded swag helps increase brand awareness and recognition, which can help you secure new members in the future.
Offer Additional Programs
Another reason that members could be leaving your gym membership program is that it doesn’t offer enough variety. If your gym has all the equipment but no additional training or opportunities to engage, customers might move on to another gym that has more involvement. Consider hiring trainers or getting your team involved in leading classes like yoga, Pilates, HIIT, and more to offer your customers more ways to get moving.
If your gym business is struggling to keep memberships in place, use these strategies to boost your gym member retention and gain back new and old members. These tips and tricks can help make your consumers feel more comfortable and let them enjoy a better workout experience at your facility.
