Music festivals are a great way to bring people together to listen to music, promote local businesses, and have fun. As the summertime draws closer, it’s hard to ignore the billboards and social media ads with highly anticipated lineups and exciting videos from past events.
But how can you promote your music event without a Coachella-scale budget or highly influential celebrities? If you’re organizing an event, keep reading to learn how to market your music festival this summer and build a loyal customer base.
Maximize Social Media & Digital Marketing
Hardcore festival fans attend multiple events each year and influence their friends and social media following by telling them about upcoming events and lineups. You can rely on them to be your target audience and marketing channel.
Reach out to this audience by issuing online advertisements and creating social media accounts to help them discover your music event. You should include the location, date(s), time(s), performers, and local businesses in attendance on your social media pages. You should also provide information on tickets, including the cost and where to purchase them. Post pictures, videos, and audio of the performers to generate hype for your event.
Encourage Performers To Spread the Word
People attend music festivals to see their favorite musicians and bands. These fans follow performers’ social media pages and watch or listen to their interviews to keep up with their faves.
Encourage your performers to spread the word about your event on their social media accounts and during their interviews. Word of mouth is one of the most efficient marketing strategies because it’s virtually free and benefits everyone. It will attract more attendees and expose them to a broader audience.
Create Branded Promotional Items
Creating one-of-a-kind merchandise for your event is one of the best ways to market your music festival this summer. Give your attendees something to take home as a souvenir by creating reusable water bottles, T-shirts, or lanyards with your festival’s logo to help people recall the good times. You can also order customized ID cards online that adds a practical touch, enhancing security and serving as a unique memento for festival-goers.
When creating your merch, make sure you understand the copyright basics for custom T-shirts, symbols, sayings, icons, or fonts to save yourself from trouble. Before starting your design, double-check if your phrasing or illustrations have been copyrighted. If not, you’ll have the green light!
Provide Livestreaming Services
Sadly, not everyone can join you in person at your fantastic music event. Provide livestreaming services for those who can’t attend or would rather watch from the comfort of their bed. Accommodating this audience will expose you to an even larger base in the future. Promote the livestream and the in-person event to get the word out.
To create a successful music festival marketing campaign, you need to know your mission. Market your music festival this summer by determining your goals, finding your target audience, and accommodating that audience to ensure your event is a hit! Start with figuring out your ideal outcome and work from there.
