You’ve taken every effort to make sure your product is top quality and the displays are trendy and reflective of the company’s style. Now it’s time to make sure the entrance to the store is as appealing as the inside. Let’s look at some ideas on how to create a welcoming storefront, so anyone walking by feels drawn to come inside.
Keep It Clean
Cleanliness is of course of utmost importance in any business. Believe it or not, just a small sign of a business not caring about the cleanliness of their storefront is a turn-off for those passing by. They’re sure to pass you up and go on to the next store.
Keep walkways swept, windows clean and streak-free, and doors and doorknobs shiny and sanitized for your customers.
Window Displays
This is where you get to showcase your stuff and let everyone walking by know what you do. Keep window displays simple and not too cluttered, and of course, showcase your best products and creativity.
You Need an Awning
An awning adds charm and is one of the best ways to create a welcoming storefront. They protect customers from the elements when rushing to get in out of the rain and offer the perfect place to display your company logo. Many storefronts are an unimpressive, flat building. An awning gives the building depth and character.
If you only make one change or improvement, choose an awning to improve your store or replace the one you have if it’s tattered and torn after years of service.
Light It Up
A window display or clean entryway won’t do much good if customers can’t see it. Improve or invest in excellent lighting that suits your business needs. Proudly shine the light on the product and storefront, as this is of utmost importance if your store is open at night. Make sure customers can safely see their way in.
Show Your Sign
A logo or company name on the awning is great, but also be sure to display signs anywhere else that’s appropriate. Signs are for advertising and letting the passersby know what to expect in your store.
Using these ideas we covered, along with your own creative twist, will surely bring a welcoming storefront and new loyal customers for your business.
