Many people have found ways to turn hobbies and side projects into something more substantial. If you’re looking into selling your jewelry, you’ll need to get your pieces together and ensure you’ve got enough to start. Then, consider a few tips to start selling jewelry online that can set you off on the right foot.
Niche
In determining your niche or specialized market for particular types of jewelry, you’ll need to decide your target consumer group. Though people outside of your target will likely visit your site or page and purchase from you, targeting a specific type of clientele will help you know how to market your goods.
Who will your products most interest? Is your jewelry high-end, boho style, or more natural and earthy? Understanding your intention and making that clear will help draw in the people you seek.
Site
To sell online, you’ll obviously need a website where your customers can browse, fill their virtual cart, and check out. You’ll need to decide how you want to set your site up. Be sure to make it as user-friendly as possible—if navigation is too difficult, people will be more likely to leave without buying anything.
Additionally, set up social media pages on various platforms to increase your reach. Many people favor one more than the others, so you are likely to reach more people by diversifying. For example, you may target millennials as they are the largest consumer group, but they range in age from mid-twenty-somethings to forty-year-olds. The chances that they all favor the same social media platforms are slim.
Showcase
The way you choose to showcase your jewelry is important. Now, in a world where we’ve gone majorly digital, people have to get their information from images, videos, and descriptions. Take the time when photographing gems and jewelry to make them the item of focus.
Clear backgrounds of any distractions and patterns, and use appropriate lighting to make them sparkle and shine. This is the “snapshot” people get of what you’re offering. If you can provide customers with high-quality photos from various angles with detailed descriptions, you’ll have an easier time getting their business.
Profits
Be sure you’re managing your stock. You don’t want to have too much on hand without turning a profit. The more options for payments people have, the more likely they’ll be to spend.
When pricing your products, knowing the value of similar pieces will help you gauge how much to charge. You don’t want to overcharge and deter customers, but you don’t want to undercharge, either. You may also want to research shipping costs and deals to find the best route to take.
Utilizing these tips to start selling jewelry online will help you put a plan in place as you begin. Once you’ve worked out the kinks, things should be fairly routine, and you’ll find your groove quickly. Once you’re established, you can explore influencers promoting your products and other tactics for getting your company’s name out there.
