Running a business in today’s digital society means you need a high-quality and user-friendly website. Your company’s competition is keeping up with the times and the ever-changing expectations of the consumer, and you need to stay a step ahead. Whether you’re considering a change or simply practicing forward-thinking, read about the top reasons to redesign a business website.
Your Conversion Rate Is Low, But Your Click Rate Is High
If people are visiting your website often but rarely making a purchase, you may need a website redesign. Whether you’re investing in pay-per-click advertising or other forms of marketing, if people are visiting your site and not doing what you want them to do, your site is likely the culprit.
What to do: Invest in a website redesign that offers users a clear and concise call to action.
Competitor Websites Are Better Than Yours
Another reason to look into a website redesign is if your competitors have a better site. If competitors that sell similar products or services have nicer websites, chances are that consumers will purchase from them. A high-quality website gains the customer’s trust and makes them feel confident in buying from your business.
What to do: Focus on high-quality images and carefully chosen text that conveys your professionalism and expertise.
Your Site Doesn’t Show up in Search Engine Results
Search engine optimization is a must for companies. If your site doesn’t show up for important keywords, then you may have an SEO problem. While adding some content to an existing website helps boost rankings, if you want more long-lasting results, a website redesign is a worthwhile investment. Be careful to avoid an SEO disaster during the redesign—this is a fairly common problem with DIY web design shifts.
What to do: Complete research to determine keywords for which you want to rank. Write quality content for your website that contains those keywords. Add content on a regular schedule and update pages on your website frequently.
Overall, most businesses find it beneficial to redesign their site every six months to two years, depending on the industry. Website redesigns keep things fresh and show search engines and users alike that your company is active, real, and working hard to make your products and services accessible to everyone.
