Organizations today are working day and night to grab customer attention and improve their visibility. From creating digital channels to adopting business websites, buying an international phone number to set up remote teams, everything today is aligned with growth. Competition is increasing day by day and the only way to sustain the industrial channel is to keep innovating.
Business operations are no longer confined to a particular region or a city or even a country. The onset of digital tools followed by the rapid adoption of a virtual phone number gave customers the ease to connect with companies beyond borders. On the other hand, organizations now have leverage as they can attract customers from all across the globe to connect with their brand.
Setting up a dedicated business phone system has been an excellent move as it allows people to find the right customer segment while diversifying their business scope. Also, people from across the globe can connect and collaborate to meet certain requirements. All in all, the ongoing revolution promotes widespread connectivity and enhanced productivity. Another trend that follows the dynamic growth of businesses is a virtual tour.
What is a virtual tour?
A virtual tour of a business is nothing but having detailed information about a business by virtually navigating the same. For instance, consider that you have an online store, probably a retail store. When a customer visits the website that showcases all of your products along with the offerings and corresponding prices, he/she enters into something that we call a virtual tour. Even without visiting your store, the customer would have significant information about the store, the products sold and the price of each.
A similar concept could be applied for businesses as well. Imagine you are a business phone system service provider. There is an official website that advertises all of your business offerings, the different plans and the various benefits of each. This gives customers the ease to virtually walk through your entire business and get in touch with you without even visiting your office.
It is kind of magical that customers can now know all about a business remotely, call them through their international phone number and connect instantly.
Earlier, customers had to first connect with companies, know about their services and then decide whether they map their requirements or not. Today, the face is entirely different. Customers first search for companies that provide relevant services, scan their products and only after they are satisfied, will the customer connect with a brand.
So, you see how important it is to create a 360 virtual tour for your business. But is this enough? Or is there any other meaning of a virtual tour of your business?
Surprisingly, there does exist a wholly different notion for a virtual tour.
For any business or physical stores, 360 virtual tours of their business would be the simulation of the locations, snapped and clubbed together to reveal the different areas of the location. This helps showcase all of the interiors of the location virtually. Consider the Google Street View but within an enclosed space. This is what the 360 virtual tour means.
It shows everything that’s inside a closed space, probably your office or business setup. Customers will have the ease to rotate their devices and virtually walk down the entire space. This gives them relevant information on what’s happening behind the walls.
It is proven that a virtual tour helps businesses attract more customers both through the website and also, in-store. It gives customers the view of what it would be like if they step into your office premises.
Two Core Benefits
Even though it might seem an overhead but setting up a virtual tour for business happens to bring good signs.
For one, having such an option at the landing page of your website generates a sense of curiosity among customers and would like to stay longer at the page, getting to know more about your offerings. Sharing these on social media platforms is one of the best ways to attract customers to your website and compel them to engage with your brand. Further, showing exactly what’s within the space leads to trust and customers are more likely to rely on your services.
Imagine a restaurant with a 360 tour. Customers would prefer booking locations that appeal to them and hence, you will have leverage over your competitors.
Conclusion
So what do you think? A virtual tour for your business? Well, there are a multitude of tools that help create a virtual presence of your business. One of these being the Google My Business tool that helps you add locations and a virtual tour of your business. In case, you aren’t comfortable doing it yourself, you can connect with agencies that will do the job for you. Either be the case, a virtual tour is important for your business.
Feature photo by Michal Jarmoluk
