This past week, Consumer Discovery Show from FounderMade held a gloriously massive marketing summit at the Barker Hangar in Santa Monica, California. The summit brought together 200+ top consumer brands and key industry players in the areas of beauty, wellness, and food looking to accelerate growth and exposure while introducing consumers to the latest products.
Business and Marketing on Another Level
The event consisted of six different panels, fireside chats, and key notes in one marketplace while creating networking opportunities for businesses to build distribution, sales, financing, and strategic partnerships. Among the panels, the highest attendance came from High Hopes: The Future of Cannabis where panelists Emily Dougherty (Editor in Chief, New Beauty), Michael Bumgarner (Founder + CEO, Cannuka), Clement Kwan (Co-Founder, BEBOE), Jessie Stanley (Co-Founder, CW Hemp), and Derek Thomas (Vice President of Business Development, Veritas Farms) discussed ways in which they are responding to demands for weed-based products as the legalization of marijuana becomes accepting in more states, technology and innovation amplifies, consumer curiosity grows – and how others can invest in these new markets.
Glam Encounterments
Attendees got a chance to glam up with a manicure from GlamSquad, try a detoxing armpit facial and complimentary coconuts that left them feeling refreshed from Kopari Beauty, cool down with Cryo facials from CryoZone, have their own beautiful selfie printed on a cookie from Selffee, create your own tea with foraged herbs from Fruitstitute, and keep their energy levels up with B12 shots from The Hydration Room. Some of the exciting emerging brands included: VOLO Beauty touting the first cordless hair dryer, fuel up with Navitas Organics’ Vanilla & Green plant-based protein drinks, and Aquis promoting luxe hair towels that cuts hair drying by 50 percent. Other notable brands included: CW Hemp, Type A, Daiya Foods, Nutrafol, Lifeway, Stacked Skincare and Rude Cosmetics.
Featured Panelists spoke to Large Audiences and Shared Next-level Ideologies:
The Honest Company’s Co-Founder and CPO, Christopher Gavigan
Lifeway’s Chef Executive Officer, Julie Smolyansky
Pressed Juicery’s Founder & CEO, Hayden Slater
Byrdie’s Editorial Director, Faith Xue
Erewhon’s VP New Store Director, Jason Widener
Love & Wellness Founder, Lo Bosworth
Featured Panels:
Meet Your Match: How To Attract Top Retailers
Founder Stories: Entrepreneurs in Food
High Hopes: The Future of Cannabis
Building Blocks: Key Ways to Build Your Brand
D2D Disrupters: Understanding the Modern Consumer
Midday Fireside Chat: Drybar & Who What Wear
Networking & Demos in the Discovery Lounge
Founder Stories: Beauty
Closing Keynote: The Honest Company
CELEBRITY SIGHTING
Among several celebrity sightings, Jana Kramer of Company Moms & Babes seen stocking up on Navitas Organics at the FounderMade Consumer Discovery Show
Photo Credit: Jon Hwang
