Those looking for an entirely customized hair coloring process can stop looking with the latest launch of eSalon.com, a revolutionary service led by Color Director Estelle Baumhauer. eSalon allows those who color their hair at home to now get the results that beauty salons boast.
Color Director Estelle Baumhauer at eSalon
For $22, the client receives an affordable, customized hair color mixed in a Los Angeles state-of-the-art lab for each individual. Within two business days, the hair color arrives on your doorstep, and right now, the first order also includes an exclusive hair coloring kit with tools like a timer, brush, hair clips and smock.
To get the most appropriate color, a questionnaire is located on eSalon.com, asking the customer what their hair color is now, how often it has been dyed and the consistency of the hair, among other important queries. These details allow eSalon to mix the perfect color for each person, giving them the results they have always wanted, and now, at home! The bottles come complete with your name and the date of which the mix was completed.
Customized eSalon bottle
Each color package is also joined with a guide to application, allowing you to achieve the best result from the dye job. The step-by-step instructions are easy to understand and are another important aspect that puts eSalon above a typical retailer for at-home hair coloring.
eSalon gives two options with the dye: permanent or demi-permanent. The demi-permanent is ready in 15 minutes and contains no ammonia, perfect for those looking for a quick change and possibly one that they don’t want to commit to. Along with the instructions, the color comes with a leave-in conditioner, stain guard, stain remover, cotton pads and gloves.
Each dye contains ingredients such as vitamin E, B5 and aloe vera to help condition your hair, and they are mixed by very experienced colorists who have worked in top salons in cities like Beverly Hills, New York and Paris. Color Director Baumhauer trained in Paris and worked in esteemed locations like Dessange in Paris, New York and Washington and Warren-Tricomi in New York. Brands like Chloe and Marc Jacobs have selected her to work as a colorist in their fashion shows, and she has been profiled in publications like The New York Times and Vogue.
eSalon coloring tools
eSalon was formed in 2008 by a group of entrepreneurs, including Co-Founder and CEO Francisco Gimenez. The patented technology from eSalon has been in development for two years, combining technology and beauty for the best salon-quality, at-home hair color possible.
On Jan. 13, eSalon hosted a VIP event complete with snacks and champagne to celebrate its products and services at The Parlour on 3rd in Los Angeles, and Baumhauer and Gimenez were on-hand to inform everyone of the new service, while Baumhauer stayed busy coloring clients’ hair and explaining their own take-home hair dye kit—the same one offered at eSalon.com now.
eSalon accessories
For more information and to order a customized hair coloring kit, visit www.esalon.com. Also, the site offers a helpful list of Frequently Asked Questions for those wanting to know more about treated hair and the way to care for it.
