To help raise awareness of child poverty, Melanie Segal’s Platinum Publicity Celebrity Retreat, presented by T.J.Maxx, celebrated the 2010 Teen Choice Awards on August 4th and 5th, 2010 in Hollywood, CA. Top celebrities surrounding the Teen Choice Awards and media guests “Maxxed” out their style and had fun while helping a good cause.
Helping Children In U.S
Did you know one in every five children in the United States lives in a family with an income below the federal poverty line? In some places in the U.S., living conditions resemble parts of the developing world.* Thankfully, there are companies and non-profits to help end this alarming situation like T.J Maxx and the non-profit Save the Children.
Melanie Segal’s Celebrity Retreat event honored 26 years of partnership between T.J. Maxx and Save the Children. It was also the kick-off to a comprehensive back-to-school season program where T.J.Maxx stores nationwide will sell specially designed reusable tote bags created with Save the Children artwork. T.J.Maxx will donate all profits from these sales to Save the Children U.S. Programs.
Celebrity designed Tote Bags
Celebrities signed and decorated reusable tote bags to be auctioned on eBay to raise additional funds and awareness for the program. T.J.Maxx made donations to Save the Children in honor of each celebrity that participated in signing a tote bag for charity.
Celebrity Swag: Celebrities received gifts by:
PNY Electronics – PNY Electronics, Inc. originated out of Brooklyn, N.Y. in 1985 as a company that bought and sold memory chips. To emphasize its expansion into manufacturing new forms of memory and complementary products, the company changed its name in 1997 to PNY Technologies®, Inc. The company continues to evolve by delivering a full spectrum of high-quality products to elevate the overall computing experience. www.pny.com
Cosabella – Cosabella has extremely loyal customers in Hollywood. Today, the hottest celebrities wear Italian-made Cosabella lingerie and underwear. It’s been featured in episodes of “Sex and the City” and is now on “Grey’s Anatomy,” “Lost,” “Nip/Tuck” and“Desperate Housewives. www.cosabella.com
IZZE Sparking Juice – Everything about IZZE is pure and simple. The taste is a delight with just the right combination of sweetness and sparkle. The ingredients are all natural, using only fruit juice and sparkling water with no refined sugars, preservatives, or artificial flavors. Even the packaging design is sophisticated, yet playful. www.izze.com
MaxBack Program for Teens and Tweens
Amethyst Jeans – Launched in fall 2007, Amethyst Jeans was conceived by industry retail veterans, Ned Davidson and John McKelvey, managing directors and business partners. The key to success for Amethyst Jeans is offering premium denim with exceptional quality, great fits and unique washes at an affordable price for the junior and junior plus customer. The modern, 5-pocket denim brand is committed to providing first-class denim at moderate price points for their 15-to 22-year-old customer with accessible price tags of $25 to $48. www.amethystjeans.com
Watto Distinctive Designs
Fashion Forms…a laundry accessory company featuring helpful items you never knew you could live without!
Bee MD and Tea 2 U!
Also onsite were Hallmark, hoops&yoyo, Harlequin, Murad, Scholastic, Deuce Brand Watches, Baskin Robbins, Fun Friends, Violet Gumdrop, Erica Anenberg Jewelry & Softlips.
Also on-hand serenading everyone at the Teen Choice Awards gift suite was pianist/composer Charles Segal (Melanie’s Segal’s dad) who has amassed a formidable body of work, composing over 2,000 songs and performing on more than 200 albums. His talents as a jazz and commercial pianist and composer have lent themselves to a wide variety of tunes, from beloved children’s musicals to spirited jazz to soothing compositions to loving melodies (www.CharlesSegal.com).
About Save the Children U.S.
Save the Children works in impoverished rural communities in Appalachia and across the nation, in some places where conditions resemble parts of the developing world. They provide early childhood development, literacy, physical activity, and nutrition programming as well as emergency relief. Visit their new website K2KUSA.org to learn more about their programs for children.
For more info on Platinum Publicity’s wide array of services and charity work, visit www.platinumpublicity.com
*See National Center for Children in Poverty, November 2009 Fact Sheet at www.nccp.org
Check out other great giftsuites Platinum Publicity has produced…
