Hershey’s Bliss Invites Women to Share the Bliss of a 16.5 Carat Diamond Necklace

Want to know what it feels like to don a 16.5-carat diamond necklace? Hershey’s Bliss is giving women the chance to find out! The Hershey Company will take a page from the New York Times best-selling book “The Necklace: Thirteen Women and the Experiment That Transformed Their Lives” by Cheryl Jarvis (A Ballantine Trade Paperback) in which 13 women embark on a surprising journey of living life and learning about one another as they join forces to purchase and share a diamond necklace. The Hershey’s Bliss chocolate Share the Bliss™ contest will connect women nationwide with the once-in-a-lifetime chance to share a 16.5-carat diamond necklace. The national online essay contest kicked off recently at www.hersheysbliss.com and celebrates the launch of the new Hershey’s Bliss Dark Chocolate bars and Hershey’s Bliss Milk Chocolate with a Meltaway Center bars.

Consumers are invited to share stories (150 words or less) of why they, or a loved one, would like to be “blissed” by the Hershey’s Bliss diamond necklace. Visit www.hersheysbliss.com and share a story about yourself, your mother, wife, sister, daughter or friend. Five lucky women will be selected to share the 16.5-carat diamond necklace for two weeks and will receive the necklace, delicious Hershey’s Bliss chocolate and a signed copy of “The Necklace.” Each winner will be asked to share their experience with the necklace through a blog on the Hershey’s Bliss chocolate Web site and to help select the next winner, thus connecting women nationwide. The winners will be invited to meet in person for the first time at the Young Survival Coalition’s (YSC) spring 2010 charity benefit in New York City where the necklace will be “blissed” for the last time. Hershey’s Bliss will continue the company’s long-standing support of the YSC and raising awareness for breast cancer by donating the 16.5-carat diamond necklace to the organization’s annual fund raiser.

For more information on Hershey’s Bliss chocolate and to enter for a chance to be one of five lucky women who will be “blissed” with the one-of-a-kind diamond necklace visit www.hersheysbliss.com.