The famously-innovative Brazilian steakhouse, Fogo de Chão’s newly-renovated restaurant in Beverly Hills unveiled their largest bar menu innovation in its 20-year history.Established in Brazil in 1979, they became so popular they were courted by America and opened their first restaurant in Dallas, TX in 1997, and have since expanded throughout the United States with 29 restaurants.
VIP’s and media indulged in their all-new Brazilian-inspired cocktails, including many variations of flavored caipirinhas such as strawberry hibiscus and mango habinero.
In 2013, new seafood dishes were introduced and the Bar Fogo concept emerged to include Brazilian-inspired small plates, award-winning wines, which were served as well.
Attendees then sat down at their elegant long tables for a full churrasco-style dinner where they served flavorful high-quality meat items when your coaster is flipped “green” and stop serving when you flip it to “red.” Fogo de Chão gave media a first taste of their new Bar Fogo menu and fire-roasted meats.
“The Gaucho Way of Preparing Meat®.” “We are chefs born into the centuries-old grilling tradition of churrasco, respecting our ingredients by cooking them slow and exposing their natural flavors.”
Fogo de Chão debuted three menu iterations focusing on a comfortable bar experience while enjoying Southern Brazilian food.
Their affordable happy hour menu is the best time to take advantage of their world-renowned Brazilian food and drinks.
Fogo de Chão’s renovated design is contemporary with traditional touches which stay true to Fogo’s Southern Brazilian roots.
Specifics on the new design include:
- A new, 16-foot bas-relief rendition of O Laçador, a nod to the original gaucho monument erected in 1958 in Porto Alegre, Brazil, the home of the original Fogo de Chão;
- Expansion of Bar Fogo to include an imported, white Carrara marble bar;
- New Market Table made with imported, white Carrara marble;
- A new outdoor patio;
- A living greenery wall; and
- New exterior signage and an expanded entrance and restaurant foyer.
This is only part of a continuous journey, for Fogo continues to introduce new flavors and experiences to audiences across the globe.
Fogo de Chão is located at 133 N. La Cienega Blvd., Los Angeles.