NYX Professional Makeup Announces the Fifth Annual NYX FACE Awards Show in Los Angeles with Host Kandee Johnson
Multi-National Competition Will Award “Beauty Vlogger of the Year” with $50,000 and More Prizes.
On Saturday, August 20, 2016, NYX Professional Makeup will celebrate the online makeup artist and beauty community when it names the “Beauty Vlogger of the Year” at the Fifth Annual NYX Fine Artistry of Cosmetic Elites (FACE) Awards Show at the Novo LA in Los Angeles. The ceremony, hosted by YouTube star Kandee Johnson and featuring performances by Beyoncé protégés Chloe X Halle and RuPaul’s Drag Race star Alyssa Edwards and The Haus of Edwards, will stream live at nyxfaceawards.com and on the official NYX YouTube channel.
Online viewers and show attendees are invited to follow #nyxfaceawards for real-time updates of the competition and to cast their final votes to help NYX determine the winner of $50,000 and the title of “Beauty Vlogger of the Year.”
In addition to winning $50,000, the “Beauty Vlogger of the Year” will also receive consultations with professional makeup artists, a year’s supply of NYX Cosmetics, and the opportunity to kick-start a professional career in makeup artistry. The five runner-ups will each receive $15,000.
The competition, which kicked off in April 2016 with thousands of video entries, has surpassed three rounds of public voting; to date, millions of votes have been cast. The remaining six contenders are currently gearing up to reveal their final makeup looks and NYX FACE Awards challenge videos before a live audience and panel of top beauty industry judges, including Academy-Award winning professional makeup artist Ve Neill; Editor-in-chief of NYLON, Melissa Giannini; Beauty Director of Refinery29, Megan McIntyre; and YouTube sensation, Ingrid Nilsen. YouTube star and makeup artist Charismastar, the very first NYX FACE Awards winner in 2012, will return as the show’s emcee.
“The NYX FACE Awards continue to be the premier platform to discover talented new makeup artists and encourage people to try their hand at expressing their creativity in the beauty industry,” says Sarah El-Annan, AVP of Integrated Marketing & PR at NYX Cosmetics. “We are proud to continue our tradition of giving budding artists the opportunity to propel their careers forward with the NYX FACE Awards, and are grateful to our NYX community for their continued support.”
Tickets are free to the public and available at www.nyxfaceawards.com.
“There is no other makeup competition like the NYX FACE Awards,” says host Kandee Johnson. “It attracts people from all over the Internet. Many of the contestants are self-taught but have incredible talents with makeup. To see what they do is really amazing, and to know that it’s the biggest award show of its kind makes it a real honor to be a part of.”
Partnering with NYX in its celebration of the online makeup artist and beauty community are the following sponsors: Redken, Target, LuLu*s, Lola Shoetique, The Body Shop, Clarisonic, Eva Hair NYC and Van’s, to name a few.
About NYX Professional Makeup:
NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the massive color cosmetics industry, NYX is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal, and on-trend cosmetics, NYX is a must-have among beauty lovers and professional makeup artists. While headquartered in the heart of Los Angeles, NYX is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores, as well as on www.nyxcosmetics.com
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Written by Jane Emery