Nespresso (www.nespresso.com), the leading innovator in luxury-portioned espresso introduced Nespresso CitiZ, a new line of espresso machines that bring an urban sensibility to your kitchen while offering high quality espresso with the touch of a button. If you’ve ever wondered why you’re paying 5 bucks a cup to stand in a line, you’re undoubtedly ready to bring the flavors of the coffee shop home with a Nespresso Machine.
Nespresso was here in Los Angeles to launch the new line at Sur La Table, which is now carrying the CitiZ line. Gail Simmons of Food & Wine and Top Chef hosted the celebration, and celebrity chefs Nancy Silverton and Dahlia Narvaez of Mozza, David Myers of Sona and Comme Ca, Jorge Chicas of The Bazaar and Jon Shook, Vinny Dotolo of Animal and teen Chef Greg Grossman provided Nespresso-infused treats throughout the evening.
Unprecedented Functionality
Minimalist and sleek in design, Nespresso’s ambitious release includes a total of three machines that are distinctly designed to serve the specific needs of a user. Nespresso CitiZ is a single automatic espresso machine, Nespresso CitiZ&Milk adds to the espresso machine with a built-in fresh milk frother for cappuccinos and lattes and Nespresso CitiZ&Co brews new ground as the first machine that allows users to make two coffees simultaneously. The common denominator among CitiZ machines is their ability to effortlessly fit in even the smallest of home interiors, accentuating rather than overwhelming the existing décor.
The Look
Nespresso CitiZ machines capture the ambience and energy of an urban lifestyle while filtering out the parts of city life that intrude upon our tranquillity. Gone are the honking horns, ringing cell phones and loud conversations. What remains are the pulsating beats of urban life, achieved through designs influenced by the landscaping and architecture in iconic cities like London, New York and Chicago.
With vivid, shiny metals contrasting against bright, striking colors, renowned Industrial Designer Antoine Cahen and the Nespresso design team evoke the rugged brilliance of urban existence in Nespresso CitiZ machines, representing the strength, toughness and grittiness of the city.
Nespresso CitiZ is available in the high-tech style in steel grey and fire engine red by Krups and modern retro style of retro white and limousine black by Magimix. The CitiZ&Milk machines come in fire engine red by Krups and limousine black by Magimix while the colors in CitiZ&Co machines are steel grey by Krups and limousine black by Magimix.
Quality Held in the Highest Regard
When it comes to food and drink, dining in is the new dining out. Nespresso embodies this trend with an artisan-like devotion to realizing the highest quality in espresso. While urban life can be chaotic, there’s a consistency in Nespresso coffee that’s achieved in every pour. Nespresso promotes this consistency by sourcing the highest quality of coffee from across the world and adhering to a strict production and storage process. Their award-winning machine design (with the 19-bar high pressure pump of each CitiZ machine) guarantees the release of all the rich flavours and subtle aromas of each of the 16 Nespresso Grands Crus, produced at the optimum drinking temperature. From cappuccinos to espressos, Nespresso’s methodology and machine specifications provide a great cup of coffee for casual drinkers and aficionados alike.
Commitment to Sustainability
Nespresso employs sustainability practices so that farmers can operate in a way that is productive to them as well as their land. Nespresso partnered with Rain Forest Alliance in 2003 to launch the AAA Sustainable Quality Program. It guarantees small farmers a higher compensation than market price and offers training and support for producing sustainable beans of exceptional quality while remaining environmentally responsible.
Nespresso, the Company
Nespresso’s premium-portioned espresso is available to coffee drinkers in the comfort of their own homes as well as gourmet restaurants, high-end hotels, luxury outlets and offices. Nespresso is known in the industry for complementing the use of the world’s highest-quality coffees with the production of efficient and stylish espresso machines for home and office use.
Based in Switzerland, Nespresso’s operations are supported by more than 2,500 employees and an exemplary customer service experience. Nespresso sells products in more than 50 countries directly to its customers. As of 2007, the company operates in more than 117 boutiques around the world.
A Division of Nestlé
Nespresso is a division of Nestlé and is one of its “billionaire brands”. In consecutive years Nespresso was named the fastest growing company within the Nestlé Group, having achieved a growth rate of more than 40 percent in 2007. For more information, visit www.Nespresso.com.
To try delicious Nespresso CitiZ’s espresso for yourself, stop by the pop-up tent at the Santa Monica Sur La Table for free coffee and demos athrough August 16th, Monday through Saturday, 10 am to 9 pm, and Sunday 11 am to 7 pm.
Sur La Table
301 Wilshire Boulevard
Santa Monica, California 90401 (map)
(310) 395-0390
