Ask not what your hair color care system can do for you, but ask what your hair color care system won’t do to you! As a ‘from the bottle’ redhead for eight years, I remember leaving the salon with a beautiful, rich-looking auburn color only to have it looking closer to a Ronald McDonald orange in only a month. It was an exhaustive and expensive battle to keep my hair as vibrant as the original color treatment until I realized I was a part of the problem because I was using shampoos and conditioners with chemicals that were actually working hard to steal my luscious-colored locks. But I found out too late and gave up the fight. I turned in my beloved redheaded look for a color closer to my natural hair color. Now you don’t have to surrender as I did, you can not only have the color you want but keep it ‘salon-fresh’ for up to 32 washes with L’Oréal EverPure Sulfate-Free Color Care System!
L’Oréal Paris proudly introduces EverPure, a complete sulfate-free color care system that frees your hair from harsh sulfates, surfactants and salts that can strip and dull your hair. Going beyond UV filters and conditioning ingredients to give color-treated hair the special care it needs, EverPure brings advanced technology and incredible color care to women everywhere.
By taking out the ingredients that can dull color and damage hair – harsh sulfates, harsh surfactants and harsh salts – EverPure is exceptional for what it does not contain to help deliver longer-lasting color purity. Instead of harsh surfactants, EverPure uses gentle naturally-derived surfactants that cleanse hair without compromising on lather or luxury. In fact, EverPure’s rich, abundant lather and natural botanical infusions of rosemary, mint and juniper make EverPure both technologically advanced and a sensorial pleasure to use. Affordable and available in the mass market, caring for your hair with EverPure feels so good.
What’s the Breakthrough?
Research shows harsh sulfates, surfactants and salts can strip and fade color and dry hair. So L’Oréal takes them out. Instead, EverPure features new cleansing technology that utilizes the brand’s rich heritage in hair expertise to deliver outstanding color protection and a new experience in daily care.
In place of harsh ingredients, EverPure features an Anti-Fade System of shampoos and conditioners that protect and care for your color each time you wash and condition, making beautiful, vibrant color last up to 32 washes*. The EverPure collection is the first to feature this combination of ingredients and brings incredible quality and expertise to the mass market.
■ No harsh sulfates, surfactants or salts.
■ Shampoos feature a blend of five naturally-derived surfactants that give the formula a high density, creamy foam unlike some other sulfate-free formulas on the market, currently limited to a small number of professional and “natural” lines that may not have a rich foam or dense lather. Also feature silicones for additional color protection and nourishment and cationic polymers for more conditioning.
■ Extra nourishing with deep moisturizers and Vitamin E.
■ No dulling build-up.
■ Milder on hair’s surface.
What’s the Experience?
EverPure, particularly the collection’s ultra-creamy shampoos, delivers an amazing sensorial experience with every use. The formula’s unique blend of naturally-derived surfactants, silicones and polymers all come together to create an abundant, rich, rich lather with a noticeable difference in feel and performance.
The EverPure experience is advanced with invigorating natural botanicals that awaken the senses with a soft, aromatherapeutic fragrance and a spa-like experience.
■ Rich lather and creamy formulas envelop hair and create an indulgent cleansing experience.
■ Rosemary, juniper and mint extracts energize and invigorate the senses.
■ 100% vegan – formulas not tested on animals, no animal by-products.
What’s Protective?
EverPure conditioners and masques uniquely feature both UVA and UVB filters to help protect hair from UV rays. A UV Protect Spray offers additional coverage and can be used on all hair types.
What’s Your Formula?
Choose from EverPure’s Moisture, Smooth or Volume formulas. EverPure allows you to help prevent premature fading and still address the special needs of your hair’s condition or texture. With EverPure, you can customize your protection system and have it all.
EverPure Moisture: Extra Nourishment
Features extra conditioning ingredients to revitalize dry hair for intense moisture and natural softness.
EverPure Smooth: Frizz Fighting
Protects from humidity and smoothes the frizz with conditioning ingredients, plus extra silicones and polymers for a silky, sleek look.
EverPure Volume: Volumizing
Infuses hair with soft, weightless volume by featuring just one silicone and one conditioning polymer so hair won’t get weighed down.
EverPure UV Spray: Extra Protection
Ideal for daily use on all hair types, wet or dry, this lightweight spray offers additional UV protection. Hair is left healthy-looking and vibrant.
Benefits of EverPure
■ Anti-Fade System. Testing shows color lasts up to 32 washes.
■ 100% sulfate-free. Harsh Sulfates, surfactants and salts are shown to dull color and strip moisture from hair. EverPure uses gentle, naturally-derived surfactants for long-lasting color and more moisturized, healthier looking hair.
■ Conditioners and masques feature both UVA and UVB filters.
■ Rich, rich lather for an amazing sensorial experience.
■ Botanical infusions of rosemary, mint and juniper extract for an invigorating, aromatherapeutic experience.
■ Mass distribution makes breakthrough color care technology and luxury formulas affordable and accessible to women everywhere.
Where to Find EverPure
L’Oréal Paris EverPure Sulfate-Free Color Care collection is available at www.lorealparis.com and chain drug, food and mass market retailers nationwide.
*Based on testing of EverPure system of shampoo plus conditioner.
