Saddle Up with Modern Cowgirl's Fashionable Line of T-Shirts and Jewelry - LA's The Place

The Wild West has always represented freedom and reinvention, beginning with our ancestors and persisting to this modern day. This pioneering spirit lives on, though with a contemporary twist, in ventures such as Modern Cowgirl. Founded by former Miss Rodeo New Mexico and current competitive reigner Shana Gibson, Modern Cowgirl’s line includes stylish T-shirts and striking jewelry. This up-and-coming line was recently spotlighted at the gift lounge for the Country Music Awards, which included such presenters and performers as Carrie Underwood, Sara Evans, Kelly Clarkson, Kenny Chesney, Terri Clark, Brad Paisley, Brooks and Dunn, Kellie Pickler, and Tim McGraw.
Confidence, strength, freedom, and truthfulness are hallmarks of the cowgirl, and it is these qualities that Shana Gibson aims to bring out with Modern Cowgirl. Bring out your wild side with the Modern Cowgirl collection of funky, contemporary T-shirt designs, or pick out pieces from Modern Cowgirl’s jewelry line, incorporating unique stones and striking, chunky necklaces.

Guests at the Country Music Awards gift suite enjoyed samples of Modern Cowgirl’s lip gloss and fashion totes, but the goodies are available to consumers as well. Whichever items you choose, you’ll find that they’re both folksy and fashionable, homey and hot, at home on the range or in the city.
Shana got her start on the rodeo circuit, where she racked up the titles. She later translated her experience and skills to personal coaching for other contestants. Potential rodeo queens can sign up for Shana’s clinics on speech, modeling, and interviewing.

Shana has drawn on her rodeo years in more ways than one. Through the competition, she met numerous talented artisans who inspired her to start Modern Cowgirl. She began by creating her own T-shirt designs, the kind you couldn’t find in a typical Western store, and offering them online. Today, Modern Cowgirl has grown and can be found at more than 400 retail locations in the United States and Canada. Behind the scenes, this one-woman operation has her hand in all of Modern Cowgirl’s operations. Shana keeps a busy schedule, traveling with her horse Leaner to reining events in Arizona, Colorado, and New Mexico, but she also makes use of time on the open road to relax and create. Inspiration often moves her to pull over on the road and jot down her brainstorms for Modern Cowgirl. Modern Cowgirl was created as a way to pay tribute to the cowgirls who paved the way for today’s women, offering examples of strength and independence.

Shana extends this legacy; with every purchase, Modern Cowgirl donates a portion of each sale to Girls Inc. Shana would like to eventually launch her own program for the empowerment of women and girls. Shana says, “I gain so much inspiration and strength from other women. I am amazed on a regular basis at the determination and character of the human spirit. I call it your inner cowgirl!” The cowgirl lives on in every woman who treasures strength and spirit, sophistication and style. With Modern Cowgirl, you can show it to the world too.