The Apollo and Kwanza Jones Launch Culture In Motion™ National Roadshow in Los Angeles

For nearly a century, The Apollo has stood as one of the most important cultural institutions in American history. Since opening its doors in Harlem in 1934, the venue has played a central role in elevating Black artists, shaping music and culture, and serving as a catalyst for creative and civic life. On Saturday, January 31, 2026, The Apollo marked a new chapter by taking its legacy beyond Harlem for the first time with the launch of The Apollo x Kwanza Jones Presents: Culture In Motion™, a national roadshow created in partnership with artist, entrepreneur, and philanthropist Kwanza Jones.

The roadshow debuted in Los Angeles during Grammy Week, transforming The Beehive into a hub for live performance, storytelling, and community engagement. The launch signaled an expansion of The Apollo’s long-standing mission, shifting from a single, historic venue to a mobile platform designed to bring cultural programming directly into communities across the country.

A central feature of the launch was the unveiling of the SUPERCHARGED® Boost Bus™, a custom-designed mobile space created to carry the energy and spirit of The Apollo x Kwanza Jones into neighborhoods nationwide. Conceived under the creative direction of SUPERCHARGED® by Kwanza Jones, the bus functions as a rolling cultural hub, offering space for artistic expression, discovery, and connection. The Boost Bus represents a move toward greater accessibility, emphasizing that culture does not need to be confined to one stage or one city.

Culture In Motion is rooted in Kwanza Jones’ SUPERCHARGED vision, which focuses on creativity, empowerment, and forward-thinking cultural access. Through live performances, storytelling, visual art, and immersive experiences inside the Boost Bus, the Los Angeles stop delivered programming aimed at inspiring creative participation and fostering intergenerational connection.

The day began with Amateur Night Auditions presented by Coca-Cola, continuing The Apollo’s historic role in discovering and supporting new talent. The program was followed by a red carpet and live activations that brought together artists, executives, and community leaders. Kwanza Jones, CEO of SUPERCHARGED, appeared alongside her partner in life and business, José E. Feliciano, Managing Partner of Clearlake Capital Group. Together, they are co-founders of the Kwanza Jones & José E. Feliciano Initiative. They were joined by The Apollo’s executive leadership, including Michelle Ebanks, President and CEO of The Apollo, Joy A. Profet, Chief Growth Officer, and Tysus Jackson, Chief Development Officer, reflecting the collaborative leadership behind the Culture In Motion National Roadshow.

Guests included Algee Smith, Jaime Jones of the Grammy Award-winning group All-4-One, Jon B, George Daniels, Ron Stewart, Senior Vice President of Warner Records, Rodney “Lil Rod” Jones Jr., Yung Muusik, DJ Rogers Jr., Chef Sean, Rugrat, and others. Artists, creatives, and community members gathered to celebrate culture as a unifying and forward-moving force.

“Culture In Motion is a living expression of art, empowerment, and community,” said Kwanza Jones. “Launching in Los Angeles during Grammy Week extends the spirit of The Apollo beyond its walls and into the streets, where creators and communities continue to move culture forward together.”

The Los Angeles launch established the tone for the national roadshow, reinforcing The Apollo’s role as a cultural catalyst while embracing mobility, modern storytelling, and direct community engagement as the program continues to travel.

Official photography from The Apollo x Kwanza Jones Presents: Culture In Motion Los Angeles launch is available via Getty Images.

Photo credit: Photo by Mark Gunter/Getty Images for SUPERCHARGED® by Kwanza Jones.

Communities and organizations interested in participating, collaborating, or hosting future Culture In Motion activations can visit http://boostbus.com to learn more.

Follow the movement on social media:
@apollotheater
@kwanzajones
@jonesfelicianoinitiative

#CultureInMotion #CultureBoost #ApolloRoadshow #CultureSUPERCHARGED

More About The Apollo

The Apollo is an American cultural institution and nonprofit organization rooted in the Harlem community. Since 1934, it has celebrated and presented work that centers Black artists and voices from across the African Diaspora. The Apollo also serves as a catalyst for social and civic advocacy and is today the largest performing arts institution dedicated to Black culture and creativity.
http://apollotheater.org
@apollotheater
#ApolloRoadshow

More About SUPERCHARGED® by Kwanza Jones

SUPERCHARGED by Kwanza Jones is a creative studio and empowerment platform founded and led by multidisciplinary artist, investor, and philanthropist Kwanza Jones. Guided by the principle of energy, intention, and impact, SUPERCHARGED produces music, media, and experiential projects designed to build confidence, strengthen community, and inspire meaningful action. Each project contributes to the expanding Kwanzaverse ecosystem with the goal of elevating culture and expanding human potential.
http://kwanzajones.com
@kwanzajones
#CultureSUPERCHARGED

More About the Kwanza Jones & José E. Feliciano Initiative

The Kwanza Jones & José E. Feliciano Initiative is a private family office and impact organization founded in 2014 by Kwanza Jones and José E. Feliciano. Operating on the belief that philanthropy is an investment rather than a charity, the Initiative combines strategic investment with purpose-driven philanthropy. Its work focuses on education, entrepreneurship, equity, and empowerment. To date, the founders have committed more than $250 million to initiatives that expand access to capital and support long-term community progress.
https://jonesfeliciano.com
@jonesfelicianoinitiative

Featured image: The Apollo x Kwanza Jones Presents: Culture In Motion™ National Roadshow Bus. Credit: Photo by SUPERCHARGED® by Kwanza Jones