Most protein bars taste like someone tried to turn a dessert into health food – and failed! But not everyone wants something sugary or artificial after a workout or during a long workday. SVRY Nutrition (pronounced “savory”) gets that, and they’re flipping the protein category on its head by doing something almost no one else is: making snacks that actually taste like food.
Founded in October 2024 by Claudia Dodge and Schalk Pienaar, SVRY was born out of a shared frustration with the lack of savory options in the nutrition space. Claudia, a lifelong cook and athlete, first had the idea while training for an ultra-marathon and realizing she couldn’t stomach another sweet protein bar. She started experimenting in her kitchen – initially with savory gels – and eventually joined forces with Schalk, who had just left his corporate job to focus on health and fitness full-time.
Together, they spent months tweaking recipes, testing over 100 versions of their savory baked protein bars until they landed on the right formula. The result? Small-batch snacks that are rich in flavor, packed with over 20 grams of protein, and made with real ingredients like 24-month aged Parmigiano Reggiano, extra virgin olive oil from a family-owned California farm, and sustainably upcycled sunflower protein.
These bars don’t taste like a science experiment. They taste like something that came out of a good home kitchen—because they did. Think soft, biscuit-like texture with just enough crispness on the outside. Flavors include cheddar & chive, cheddar & jalapeño, parmesan & black pepper, tomato & basil, and a plain whole grain biscuit that’s surprisingly rich without being greasy. My fav is the cheddar & chive!
They didn’t stop at bars, either. SVRY also makes ready-to-mix protein bone broth, protein coffee, and rooibos tea, all designed to give you a savory, protein-rich boost without the crash. No sweeteners, no stevia, no gimmicks—just functional drinks that deliver on satiety, digestion, blood sugar balance, and muscle recovery.
The mission here isn’t just to make a new snack – it’s to redefine what sports and performance nutrition can be for modern professionals. You don’t have to be a bodybuilder to want clean, filling food that doesn’t taste like a candy bar. You just have to be someone who wants a better option when you’re busy, hungry, and tired of the usual.
SVRY doesn’t try to be cute. It just gives you food that works.
Find out more at svrynutrition.com or follow them on Instagram @svrynutrition.
