There’s something refreshing about a beauty brand that keeps its formulas uncomplicated. Natú Botanicals builds its skin and body care around natural ingredients, botanical oils and a philosophy that what goes on the body deserves the same attention as what goes into it. Now the brand is expanding that approach with a new collection of natural deodorants, alongside skincare designed to care for the skin without stripping, overloading or irritating it.
The philosophy comes from founder Carmen Borja, whose interest in natural personal care began after she became a mother in 2003. As she started paying closer attention to the ingredients used on the skin, it changed the way she thought about beauty and wellness and ultimately led to Natú Botanicals.
Her philosophy is summed up simply: “If it’s not safe to eat, it’s not safe for your skin.”
A New Natural Deodorant Collection
The latest launch from Natú is its Sensitive Skin Natural Deodorant Collection, available individually or as a three-piece Variety Pack containing all three signature scents: Orange & Lemongrass, Tangerine & Lavender, and Rosemary Mint.
What immediately stands out is how simple the formula is. There are just five ingredients: avocado oil, coconut oil, beeswax, non-nano zinc oxide and essential oils.
The deodorants contain no aluminum, baking soda or synthetic fragrance and are designed to provide 24-hour odor protection while still allowing the body to perspire naturally.
Rather than blocking sweat, Natú uses non-nano zinc oxide to help neutralize odor. That makes this a particularly interesting option for anyone who likes the idea of natural deodorant but hasn’t loved the irritation that can sometimes come with baking soda-based formulas.
And because this is still skincare—even if we’re talking about underarms—the avocado oil, coconut oil and beeswax help keep the area feeling soft, smooth and comfortable. With consistent use, Natú says users may also notice the skin under the arms looking smoother and more even over time.
Three Scents That Keep Things Fresh
The scent combinations are another nice touch. Orange & Lemongrass is bright and fresh, Tangerine & Lavender combines citrus with something softer, and Rosemary Mint takes things in a clean, herbal direction.
Because Natú uses essential oils rather than synthetic fragrance, the intention isn’t to cover the body in a heavy perfume. It’s a much more natural kind of freshness.
The deodorant is also formulated without the sticky feeling that can make some natural deodorants less pleasant to wear.
Switching From Conventional Deodorant
Anyone making the move from a conventional deodorant or antiperspirant should know there can be an adjustment period.
Natú says it may take approximately one to three weeks for the body to adapt to sweating naturally again. During that time, there can be temporary changes in body odor, increased perspiration or a need to reapply more frequently.
To use it, simply push the deodorant up from the bottom and swipe a thin layer over clean, dry underarms, reapplying when necessary.
The Botanical Philosophy Continues With Skincare
Natú’s ingredient-conscious approach isn’t limited to body care. The Natú Clarifying Skincare Ritual brings that same philosophy to oily and acne-prone complexions.
The complete five-step, plant-powered regimen is designed to remove buildup, help balance excess oil and support a healthy skin barrier without stripping or over-drying the skin.
That’s particularly important with oily or breakout-prone skin. There’s an old idea that the answer is to dry it out as aggressively as possible, but skin still needs its barrier and moisture balance intact.
Natú instead takes a calmer approach, with a routine intended to leave the complexion feeling clean, balanced and comfortable while looking visibly clearer with continued use.
Beauty Without So Much Extra Stuff
Perhaps that’s what ties the Natú collection together best. Whether it’s facial skincare or something as everyday as deodorant, the brand isn’t approaching personal care as a battle against the body.
The deodorant doesn’t try to stop natural perspiration; it addresses odor while allowing skin to breathe. The Clarifying Skincare Ritual doesn’t try to strip oily skin into submission; it cleanses and balances while supporting the skin barrier.
It’s a simple philosophy, but a good one: use thoughtfully selected ingredients, let botanicals do some of the work and take care of the skin in the process.
The new Natú Botanicals deodorants are available in individual scents and a three-scent Variety Pack. Individual deodorants are $14.99.
Shop the new deodorant collection directly from Natú Botanicals or find Natú deodorant on Amazon.
The Natú Clarifying Skincare Ritual is also available directly from the brand.
