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Naples Soap Company Expands Luxe Line with New Coastal-Inspired Scents

Naples Soap Company
Cash for your car
Three fresh fragrance families bring the calm of the coast to everyday skincare.

A Coastal State of Mind

Naples Soap Company has unveiled three new fragrance families that capture the serenity and natural beauty of the shore. Each one blends nourishing botanicals with light, refreshing notes inspired by the ocean breeze and warm coastal air. Every product is also available fragrance-free for those who prefer pure simplicity.

Naples Soap Company
The Scents of Escape

Beach House Hideaway evokes a peaceful seaside retreat with hints of fir, ozone, and amber.

Beach & Bamboo offers a bright tropical lift of bamboo, coconut, and pineapple that instantly recalls sunshine and salt air.

Moonlight Tide brings a touch of calm with airy ozone, grapefruit, and sandalwood, reminiscent of evening walks along the water.


Skincare that Feels Like a Ritual

The expanded Luxe Line includes three signature bodycare products, all designed to hydrate, polish, and soften the skin.

  • Luxe Sugar & Salt Body Scrub: Blends sugar, sea salt, and organic coconut oil for a smooth, supple finish.
  • Rich Body Butter: A mix of organic sunflower seed oil, cocoa butter, and shea butter delivers deep moisture and a velvety texture.
  • Lightweight Body Oil Spray: Made with organic jojoba oil for a radiant, touchable glow.

Naples Soap Company bath bombs

Founder and CEO Deanna Wallin describes the new line as a reflection of life by the coast — peaceful, uncomplicated, and naturally restorative. “Everything we make starts with the goal of helping people feel comfortable and confident in their skin,” she shared.

Founded in Naples, Florida, Naples Soap Company started with a simple idea, that great skincare doesn’t need complicated ingredients. What began as one small shop by the beach has grown into a trusted brand known for its clean, coastal-inspired products made with natural oils, minerals, and plant-based formulas. Every item is created with skin health in mind, free from harsh additives and crafted to feel as good as it looks. Today, their stores line Florida’s coast, filled with the scent of salt air and shea butter, offering a reminder that everyday care can still feel like a getaway.

Naples Soap Company
Clean, Calm, and Coastal

Each scent tells its own story of the sea, blending effortless elegance with gentle skincare benefits. The Luxe Line embodies what Naples Soap Company does best, creating clean, effective products that make self-care feel like an escape.

Find the new collection now in Naples Soap Company stores and online at NaplesSoap.com.

About the author

Rayne Emerson