What happens when an iconic candy brand meets one of the most innovative names in sports nutrition? You get a supplement line that delivers all the performance benefits you expect, plus a burst of sweet, nostalgic flavor that tastes like childhood but fuels like a pro.
VMI Sports has officially launched their new PEZ®-flavored Creatine Monohydrate and Aminogex® EAAs/BCAAs + Hydration products, building on the buzz from their initial KXR® Ready-to-Drink Pre-Workout release. The partnership between VMI Sports and PEZ Candy brings together two brands rooted in fun, flavor, and function—and it works!
As someone who hits the gym regularly but wouldn’t call myself a bodybuilder, I’m always looking for ways to get better focus, a solid pump, and support muscle recovery without any added artificial stuff or overly “intense” formulas made with just guys in mind. So I was excited to try this drop. I got to sample four products from the line, and every single one delivered in both taste and performance.
Let’s start with the KXR Ready-to-Drink Pre-Workout, which comes in that unmistakable PEZ packaging and packs just as much punch as it does personality. I tried the Grape PEZ flavor, and not only was it deliciously nostalgic (like sipping candy in a can), but it also gave me a smooth energy lift that hit fast and didn’t fade midway through my workout. It’s perfect for anyone who wants quick, convenient performance without mixing powders. Just grab, sip, and go.
PEZ-powered supplements for energy, hydration, and recovery without the artificial junk.
Then there’s the KXR Pre-Workout powder, also in Grape PEZ, which had the same juicy flavor but with a bit more flexibility to dose depending on your training intensity. I felt a focused energy and pump that helped power me through a tough leg day—no jitters, no crash. It’s the kind of pre-workout that makes you want to keep moving.
PEZ-powered supplements for energy, hydration, and recovery without the artificial junk.
Next up was the Creatine Monohydrate in PEZ Sour Green Apple. If you’ve ever avoided creatine because of the chalky taste or bro-heavy branding, this version might change your mind. It’s tart, crisp, and genuinely enjoyable to sip on. And while creatine is often overlooked by women, it’s actually a game-changer—not just for building strength and lean muscle, but for improved energy and even mental clarity during workouts or high-stress days.
VMI x PEZ turns your supplement shelf into a candy store (with serious gains).
I also sampled the Aminogex EAAs/BCAAs + Hydration in PEZ Orange, and I think this one surprised me the most. It tastes just like an orange PEZ tab with a smooth citrus finish; super refreshing after a sweat session. With 10g of essential amino acids, 7g of BCAAs, and 1.25g of betaine, this blend supports muscle repair, recovery, and hydration. It’s ideal whether you’re strength training, doing Pilates, or even just chasing your steps goal.
Best of all? All of these products are made with zero artificial colors and thoughtfully formulated, so they feel as clean as they taste.
According to VMI Sports President Tom Reilly, the collaboration wasn’t just about novelty—it was about tapping into shared values. “PEZ emerged as the perfect fit,” Reilly said. “This iconic, nostalgic brand shares our Northeast roots. The response from consumers and retailers has been extraordinary.”
Christian Jegen, CEO of PEZ Candy, added, “We’ve been working closely with the VMI team to develop a great-tasting line of sports nutrition products. These PEZ-inspired flavors will not disappoint!”
And they don’t. Whether you’re a daily gym-goer, a weekend warrior, or just someone trying to support your body in a more intentional way, this new supplement line delivers performance without sacrificing taste. Think of it as the ultimate throwback-meets-glow-up.
The PEZ-powered VMI lineup is available now online and at HEB Supermarkets in the Southwest, with more national rollouts planned across grocery, health clubs, specialty retailers, and Amazon.
So whether you’re lifting weights, flowing through a yoga class, or just staying active on your own terms, these candy-inspired supplements offer a fun, flavorful way to stay fueled, hydrated, and strong without compromising on quality. To learn more about VMI Sports and Pez Candy, visit vmisports.com and us.pez.com.