Filson, the revered American heritage brand, celebrated its 127th anniversary in style by opening its very first store in Los Angeles on Friday, June 28th. Attendees for the grand opening included Milo Ventimiglia (Actor), Dylan Efron (Actor/Producer), Charlie Carver (Actor), and Albert Muzquiz.
Charlie Carver attends the Filson store opening in Silver Lake.
Nestled in the trendy Silver Lake neighborhood at 3210 Sunset Blvd #1, this new location marks Filson’s 12th store nationwide, bringing the spirit of the Pacific Northwest to the heart of California.
A Pioneer Spirit in Silver Lake
The Silver Lake store is designed to evoke the rugged, pioneer lifestyle that Filson has embodied since its founding. With a blend of exposed brick, knotty pine, and dark steel, the store’s bare-bones utilitarian construction pays homage to the brand’s storied past. This unique design not only reflects Filson’s commitment to durability and quality but also integrates seamlessly into the vibrant, eclectic Silver Lake community.
A Rich Heritage
Founded in Seattle in 1897, Filson was initially established to outfit prospectors headed for the Yukon. Over the years, the company has built a reputation for producing gear that stands the test of time, becoming the preferred choice for explorers, adventurers, ranchers, hunters, anglers, and engineers. The brand’s long-lasting products are not only a favorite among outdoor enthusiasts but also among A-list celebrities like Chris Stapleton, Jake Gyllenhaal, Ryan Reynolds, and Jeremy Allen-White.
Albert Muzquiz and Charlie Carver attend the Filson store opening in Silver Lake
A Celebration of Community
To commemorate the opening of their Los Angeles store, Filson hosted a special event for their close-knit brand community and tastemakers. This gathering highlighted the brand’s dedication to building strong relationships with their customers and emphasized their commitment to quality and authenticity.
Convenient Location and Hours
Filson’s new Silver Lake store is conveniently located on Sunset Blvd, surrounded by popular neighbors like New Balance and the beloved Alfred Coffee. The store operates from Monday to Sunday, 11 am to 7 pm PST, making it easily accessible for both locals and visitors alike.
Continuing the Legacy
More than a century after its inception, Filson’s headquarters remain in Seattle, Washington. The company continues to honor its legacy of honesty, quality, and durability, producing gear that is built to last and cherished by many. For more information about Filson and to explore their extensive range of products, visit Filson.com.
Milo Ventimiglia
Filson’s new Silver Lake store continues the brand’s enduring legacy and its commitment to bringing the spirit of the Pacific Northwest to new audiences. Whether you’re an explorer, an adventurer, or simply someone who appreciates high-quality, durable gear, Filson’s Los Angeles store is a must-visit destination.
Website: Filson.com Instagram: @filson1897 X / Twitter: @filson
Feature photo: Milo Ventimiglia and Alex Carleton (Chief Creative Officer, Filson)
*PHOTO CREDIT: Kit Castagne / Filson