While the idea may surprise some, business cards aren’t dead, and they’re still a great tool for attracting customers. They give potential clients the information they need to know about your business. That said, you can shoot yourself in the foot if your card has too much clutter and information. But if you don’t have enough information, you lose out on potential customers. While it should reflect your business and what you do, there are rules to designing the perfect business card that you should consider following.
Keep Your Brand and Audience in Mind
Your brand and your audience should ultimately guide every decision you make. What does this mean? Say you’re designing a business card for an insurance company—you’re going to want to keep things sleek and professional. You may even want to provide space on the back for your client to take down notes. While that doesn’t mean you can’t add personality or a pop of color, you may want to avoid using unique shapes and a mishmash of vibrant colors.
Let the Pros Do the Work
While you can do all the design work yourself, you may want to leave some of that work to the pros, especially when it comes to printing! The last thing you want is to spend all that time and effort on designing and formatting only for it to come out blurry, pixelated, or less vibrant than you intended. You can show off your business with high-quality printing when you use professional services. A business card that’s blurry, poorly printed, or misaligned can look sloppy and turn customers away on a subconscious level. So turn to the pros instead of trying it yourself.
Simple and Interesting Aren’t Opposites
While you can use any colors, shapes, formats, and fonts you’d like, you don’t want to overload your business card. Let’s say you’re designing a business card to promote a food truck. You could make the card shaped like a food truck with font and coloring that fits your brand. However, you don’t want to overload the card with different fonts or information, like throwing the entire menu on one side.
Keep the font and color palette simple and cohesive. Of course, your business name and the overall style of the card should match your brand and what you do. Say you serve food from a specific country. You may want to consider using the colors from that country’s flag or specific patterns and color palettes that remind customers of said country.
When crafting the perfect business card, it is essential to choose an easy-to-use card maker like Kittl. This online tool allows you to effortlessly design your business card, ensuring simplicity and consistency in font and color palette while reflecting your brand and services.
Ultimately, the most important rule in designing the perfect business card is that it should reflect what you do in a digestible format. The whole point is to convey important information quickly and easily in a way that catches the eye and is easy to understand. Once you do that, the rest falls into place!
