The best product packaging blends dependable functionality with gorgeous design. As such, you can’t just focus on the kinds of materials or structures you use when packaging products. You must also put thought and care into the colors, images, and text you use in your packaging design. Appeal to customers and make your business stand out with these design tips to remember when creating product packaging.
Keep Your Audience in Mind
If your customers feel like your packaging speaks to them, they’re more likely to pick out your product on store shelves. Find a way to reflect your target audience in your packaging design.
Do you sell natural products for health-conscious, environmentally friendly customers? Use sustainable packaging materials and incorporate earth-based colors and imagery into your design. Are you selling kids’ cereals or snacks? Incorporate fun colors and cute fonts that will catch any child’s attention and excite their imagination.
Create Consistency With Color Matching
One of the hardest design tips to remember when creating product packaging is that what looks great on a computer screen doesn’t always work in person. Color is a prime example of this. If you’re not careful, the colors you choose in your digital design might look different once you go to print.
That’s why color matching is an essential part of the design process. By looking at the specific hues and saturations of colors, packaging manufacturers can ensure your design translates accurately onto your packaging. Color matching helps you create product packaging that perfectly mirrors your vision and preserves your initial design.
Take Advantage of Samples and Mockups
No matter how careful your package design process is, you won’t know exactly what the end result will be until you hold it in your hands. That’s why prototypes, mockups, and other samples are a necessary part of the packaging design and manufacturing process. Take advantage of physical samples as much as possible as you create your product packaging. Evaluating mockups allows you to check in with the process and make sure your design is still on track to look and function as needed.
