The coffee industry is constantly booming. There’s a coffee shop on every corner because there’s such a large customer base. To compete with the other shops, you need to find ways to stand out from the crowd and create a unique experience that other coffee shops don’t offer.
Keep reading to discover tips for attracting more customers to your coffee shop by understanding your customer’s needs and wants while creating a welcoming atmosphere.
Create Seasonal Drinks
If you offer the same drinks as every ordinary coffee shop, you reduce the chances of someone new coming through your doors. This is especially true if other shops in town offer specialty drinks. Play with the time of year and create drinks that remind people of the season. For example, you can try to create refreshing infused teas in the summer. And in the winter, you can make drinks that involve peppermint.
Pro-tip: Begin rolling out free samples of a few seasonal drinks a month or so before the season begins to see which drinks customers enjoy.
Collaborate With Other Local Businesses
Share the wealth! If your coffee shop has a nail shop next door, offer 15 percent off of a beverage or pastry for anyone who has their nails done there and vice versa. This is a great way to attract new customers to both shops! Collaborating with other non-competitive local businesses is a great way to attract more customers to your coffee shop and build relationships with those other businesses.
Provide a Cozy & Comfortable Atmosphere
Coffee shops are for relaxation, socialization, and working while enjoying a nice cup of joe. Decorating to make a cozy coffee shop atmosphere is a great way to attract customers. Playing with the lighting, providing a great music playlist, and having cozy furniture will create a warm and welcoming space for your customers.
Make Your Space Standouts From the Crowd
Apart from making your space cozy and comfortable, you should also create a space that stands out from the crowd. Your coffee shop could have a theme, such as a 1960s diner style. Alternatively, it can have a chalkboard wall that customers can draw on during their visit. An interactive and unique space will attract more customers to your store.
