Just like your personality makes you unique, your brand identity is the special quirk that sets your business apart from others. With millions of other companies trying to reach the top, having a solid identity has become vital for businesses to survive.
If you’re in the works of creating or revamping your business, here are five things to consider when choosing your brand’s identity.
What Is Brand Identity?
A brand identity is the collection of all components that a company creates to model the right image to the consumer. Brand identities are different from the “brand image” or “branding,” even though they are often associated with the brand’s identity.
Your brand’s identity is what makes your business recognizable to your audience. Your brand identity connects you and your customers and helps build relationships and loyalty among your audience and potential business partners. Your customers will associate your brand identity with your product or service.
Understand Your Audience
When creating your business’s identity, there are three things you need to consider: your audience, mission statement, and competition.
Everyone has different interests and hobbies. You cannot market your business to young adults in their mid-twenties the same way you would target a pre-teen audience.
Learning your audience and understanding their wants and needs is vital to creating a business your customers will love. Every successful business has a niche and loyal customer base, and it’s up to you to find them.
Know Your Competition
What makes you and your business unique in your field? What can you offer that no one else has? Knowing your competition and the differences between your businesses is key to developing a profitable brand.
Play checkers, not chess! Keeping an eye on your competition will also educate you on what branding methods work and which do not.
Create a Mission Statement and Honor It
What is the purpose of this business? Be sure to have a direct mission statement that clearly describes your vision and goals for your business. You can’t create a brand identity unless you know your business’s intention.
Design Your Brand Logo That Conveys a Message
Your logo is an essential element in the branding process because it is the most recognizable part of your brand and often the first impression. Your logo is on everything, from business cards to your website to your merchandise.
Your brand’s color palette and font are ways to enhance your brand’s identity and awareness. You want your logo and digital marketing media to coincide. It’s a popular trend to “mix and match” type design, but it doesn’t mean mixing numerous fonts and designs is a promising idea. Create an aesthetic and find the appropriate design elements.
When creating your brand identity, think of the things that mean the most to you. What message do you want to convey to the public? Build your business and gain success by using this list of things to consider when choosing your brand’s identity.