When you’re trying to draw more attention to your business, utilizing the right in-store signage is key. But with advancements in technology, companies now have to choose between traditional marketing signage and new digital methods. If you’re having trouble deciding between traditional versus digital signage for your business, keep reading to learn more about the benefits of both marketing materials.
Why Use Traditional Signage
There are many benefits of traditional signage for your business. Traditional signage doesn’t require a power source, which allows you to get creative with placement. You don’t need to worry about access to a power source when it comes to traditional signage. Traditional signage also doesn’t need to conform to a certain size or shape, as you can customize printed media to fit any size or shape you need to fill in your retail store. Plus, the simplicity of traditional signage allows them to be more reliable than its digital counterpart.
Why Use Digital Signage
You might notice that more businesses are making a move to utilizing digital signage. This is because digital signage has many benefits over traditional signage. While the message printed on traditional media is permanent, you can cycle and swap digital signage regularly to keep your message new and fresh. You can even use digital signage to display unique images, such as social media posts and feeds. Because your digital marketing materials directly translate to the signage itself, you can even save on printing fees by using digital signage.
Why Not Both?
While both forms of signage have unique benefits, they both can work exceptionally well together. Utilizing both traditional and digital signage is a fantastic way to embrace each medium’s strengths and help fill in their weaknesses. For example, both traditional signage and digital signage are customizable in their own ways but for different reasons. Utilize the assorted sizes and shapes of traditional signs and the ability to swap out digital signage more frequently. You can place traditional signage where digital ones can’t reach to fill marketing materials throughout your retail store.
If you’re struggling with what forms of media to choose for your retail store, remember these points considering traditional versus digital signage for your business. Keep your budget, retail space, and pre-existing marketing materials in mind before you choose between traditional, digital, or both types of signage for your business.
