Are you leveraging online marketing enough? Uncover more customers and opportunities to grow! Learn more about what is agency marketing and the different types of digital marketing.
Around 58% of marketers believe they’ve developed a very successful marketing strategy. One that generates online user demand for their company.
They achieve this by using the best types of digital marketing for their goals. These top marketers will continue to test different online marketing strategies. And they’ll use analytics to track their results.
There’s no reason why you can’t do the same. But if you don’t know much about the different types of digital marketing, you won’t be able to figure out which are the best for your needs.
Don’t worry! This simple, handy guide will explain all your best options.
Social Media Marketing
Social media marketing is when companies use their social media pages to increase their exposure and sales. These are platforms like Facebook, Instagram, and TikTok.
You can post news and special offers on these accounts. You can also upload entertaining and inspirational posts to increase your brand’s following.
The key to success with this type of digital marketing is to use the right platforms. For example, if you sell crochet patterns, then you’d be better off using Facebook than TikTok. Your audience demographics are more likely to align.
Content Marketing
Content marketing is one of the more general types of digital marketing, encompassing any type of content you create for marketing purposes, whether it’s blog posts on your website to videos on YouTube. You can even enhance your content with tools like this YouTube video intro maker for a more engaging audience experience.
This type of content is not as “salesy” as advertising or copywriting. It’s designed to spark interest in your products and services. And, by extension, encourage potential customers to visit your website.
Search Engine Optimization
Search Engine Optimization (SEO) goes hand-in-hand with content marketing. It is a toolbox of techniques that you can use to create content that is more likely to rank high in search engine results.
For example, let’s say you have a Jacksonville-based business. You will want to rank high for searches in your local area. View here for more information about local SEO.
Email Marketing
Email marketing is one of the oldest forms of online marketing, but it’s still one of the best. Companies sending email newsletters, coupon codes via email, and news updates are all examples of email marketing.
Creating a digital marketing strategy with email marketing is more reliable than other types. For starters, you hold your customer’s personal data rather than a third-party site like Facebook.
Pay-Per-Click Advertisements
If you are growing a new company, pay-per-click advertisement is one of the best types of digital marketing. These are advertisements on social media or search engines that you pay for. You’re guaranteed to get eyeballs on this content because it’s paid.
This is a good digital marketing strategy if you don’t have many social media followers or internet searches. It will help increase your exposure to potential customers who don’t know about you yet.
Which Types of Digital Marketing Are Ideal for Your Needs?
Now you know the different types of digital marketing; you can choose which ones are the best for marketing your company. With a clear strategy and trackable results, you’ll no doubt figure out how to increase your exposure and customer base.
Digital marketing and the online world are important to today’s culture. Browse our arts and culture articles to learn more about modern digital developments!
