It’s probable that the person you’re contacting gets inundated with outreach requests on a regular basis, so make sure your letter stands out from the crowd. You’ll wind up in the trash if you don’t. Let’s have a look at some of the most egregious outreach mistakes that experts like Niche Inbound avoid at all costs.
Not Knowing Your Target Audience
Let’s start simple. Get the address’s name correct! There’s nothing more unappealing than opening an email only to discover that it was sent by a faulty automated system that misspelt your name. Automated emails may appear to be a simple solution, but taking the extra effort to double-check all of the names might make a significant difference. It may look obvious, but this mistake is frequently made and can be avoided if you maintain your concentration.
Also, remember the name of the individual you’re contacting as well as what they do; you don’t want to upset anybody. Make certain you’re contacting people who are relevant since if they haven’t shown any prior interest in what you have to offer, they’ll most likely end up in your spam folder.
Offending the Recipient in the First Two Lines
Here’s the catch: regardless of how big a figure they are, you’re reaching out to them and seeking their help, so be cautious about how you come across. A little flattery and a personal touch can go a long way.
If you immediately dive into a sales pitch, it’s probable that it will be brushed off or even rejected. Demonstrate your compassion and establish a relationship with the client before delivering your sales talk. Nobody wants to deal with a chilly sales presentation in an email; therefore, make sure you make it as representative and pleasant as possible when selling yourself alone.
Selling What They Already Own
Who would want to work with a firm that isn’t interested in conducting research or reading their material? At the start, you’ll be skidding over the first bar! If you can defend that a firm is worthy of an outreach request, they’re also deserving of thorough study.
Poor Email Etiquette
Only a tiny percentage of the computer-savvy public should need to be informed that sloppy email etiquette will not get them far in 2018!
Any email that is too long will not be read. If it’s too brief, people may perceive it to be abrupt and brusque. The headline is the most crucial element, but it’s also the most important. This is your first impression with customers. It may be deleted right away if there’s a typo or a lot of waffles in the subject line.
Photo/illustration by Parveender Lamba
