You’re still fresh from law school, passed the bar, and are ready to practice law. But starting up your own practice is a new and slightly scary notion. You need to know where to begin, how to build your client base, and so much more. There’s a lot to know—indeed too much to cover in this brief article. But if you’re wondering how to establish your first law practice, here are a few tips and notions that should help you get started.
Run the Numbers
One thing is for sure about starting your own practice, or any business for that matter—you need to have the funds to not just start but also support it. Figure out how much money you need to get by, charting life’s usual expenses. Once you calculate how much money you’ll need to live, run the numbers on running your business. Office rental is a big expense. So is malpractice and other insurance, staff, furniture and supplies, and so on. Talk to an accountant or experienced lawyer about how much you need to make to support it all.
Advertise
When you hang out your shingle, make sure people see it in as many places as possible. If you rent an office, be sure your firm’s name is prominently displayed outside or in evidence on the building directory. Look for free advertising among friends and relatives. You don’t need a billboard by the highway—at least not yet—when a few mentions in a community newspaper, church flier, or judiciously distributed business cards can generate just as many leads. A website is a necessity, and social media presence is necessary as well. Cover all your bases with appearances on Facebook, Twitter, LinkedIN, and other sites. Be sure your contact information is always on display!
Network
When considering how to establish your first law practice, don’t forget to network. If you want clients, you must go where they are and make yourself available to them. Join professional associations and participate in your community, subtly letting people know who you are the type of law you practice. Join a group that encourages referrals and make your specialty known to the other members. There are many social and service organizations out there where you can make your name. Get involved! If you become known for being a smart, dependable, and organized individual regarding the organization’s goals, that will carry over to your reputation as a lawyer.
Be Ready To Give 200 Percent
If you want clients, provide great service and be there for them. Return calls and keep them notified about the status of their case or legal proceedings. Come in early and work late and make yourself available after work hours if needs be. Word of mouth is powerful advertising, and satisfied clients will recommend you to their friends, family, and others. Don’t underestimate the benefits of doing pro bono work. It makes you and your firm look good and will help spread the word about your practice.
