Go Cali Sober in October with purejuana Cannabis Spirit

If you weren’t aware, this is Sober October month. It’s the perfect time to take a break from alcohol. From Thanksgiving through the New Year, there’ll be plenty of time for that! But this doesn’t mean you’ll have to be left “high and dry!”

There is a great alternative for people who want to take a break from alcohol, or those who don’t drink alcohol. Introducing purejuana™, America’s first live cannabis spirit!

Purejuana is a dry spirit made from premium, sun-grown live cannabis. It does not contain any alcohol. It is produced from 100% fresh, flash-frozen cannabis flower to retain strain-specific flavors, aroma, and psychoactive effects.

From the psychotropic spirits company, Lively Spirits, they are disrupting and evolving the adult beverage category with the launch of purejuana™, America’s first cannabis spirit brand.

For the month of October (or longer), take a break from the crippling hangovers and brain fog the next day. Give your liver a break!  purejuana is a new and all-natural way to create better-for-you craft cocktails without the negative effects of alcohol.

Now, you won’t have to feel left out when your friends are enjoying cocktails, but you chose to abstain. Purejuana offers a socially elevating experience akin to traditional spirits via an all-natural, rapid onset THC powder crafted from live flower.

These delicious fresh, strain-specific dry spirits dissolve into the liquid of your choice, be it club soda, tonic mix, or your favorite mixer. This is perfect for cocktails, spritzers. You can even enjoy this ‘neat’ to taste the purest and most complex unadulterated cannabinoid spectrum cannabis experience available.

“Without question, the future of the adult beverage sector is cannabis, and the cocktail is a familiar and accessible format ripe for innovation,” said Matt Cohen, Lively Spirits founder and CEO. “With purejuana, we are pioneering a rapidly dissolving dry spirit that delivers a true alcohol replacement, right down to the buzz, without diluting the distinct combination of flavors, aromas, and psychoactive effects unique to each cannabis cultivar and the connoisseurs who appreciate them.”

purejuana is a powder made from fresh flash-frozen cannabis that can be added to any cold beverage to infuse it to your liking, with effects kicking in within 5-15 minutes and dissipating around the 2-hour mark, similar to the time it takes to feel the effects of alcohol. Each box of purejuana contains 10 “shots” available in one of three strengths: 2.5 mg THC, 5 mg THC, or 10 mg THC. The shots are mindfully packaged in a small packet, so you can take purejuana with you on the go and discreetly consume when out with your friends.

purejuana has partnered with leading bartenders across the United States to develop an initial offering of non-alcoholic cocktail recipes designed to showcase the distinct flavors and aromas of various cannabis strains. The full, ever-growing roster of purejuana cocktail recipes, from a “Chronic & Tonic” to a “Stoned Fruit Collins” can be found at www.purejuana.com.

Cali Sober cocktail won’t mask the taste of cannabis, so you’ll be able to taste the essence of the plant with every sip while you drink your high.

All purejuana products are vegan-friendly, gluten-free, low calorie, and grown sustainably with organic inputs. At launch, purejuana is available in five strains – Venom OG, Blue Dream, Super Lemon Haze, Purple Punch, and XJ-13 – and sold in 10-count boxes at three color-coded potency levels, with each shot pack comparable to a single alcoholic drink:

• Green label – 2.5 mg/packet; 25 mg/box for $19.00
• Yellow label – 5 mg/packet; 50 mg/box for $20.50
• Red label – 10 mg/packet; 100 mg/box for $22.50

Consumers can also purchase single red-label shot packs for $2.75 each. purejuana is available at select dispensaries in Northern and Southern California, with an e-commerce option offering delivery in Los Angeles and Orange Counties.